Agenda

17:15 - 18:00

Opening, Snacks & Beer

18:00 - 18:15

Welcome

18:15 - 19:00

How to personalize the user experience with offline data from Sitecore Universal Tracker 

- Akshay Sura, Sitecore MVP

In this presentation we will go through how a fictitious conference company is able to personalize the content on their Sitecore site based on the information they gather from offline sources such as IoT RFID scanners at the conferences, external sites built in PHP and HTML and mobile apps.

19:00 - 19:30

Networking

19:30 - 20:15

Sitecore Cortex: From Introduction to Extension

- Jason Wilkerson, Sitecore MVP

Machine Learning and Artificial Intelligence are all the rage in buzz words these days and Marketers are eagerly searching for ways to incorporate this new landscape of technology into their customer's journeys. Cortex may be the answer to that search! In this session, we'll talk about Sitecore Cortex, its out-of-the-box functionality, as well as how you might leverage it today. We'll also discuss how and when you might extend it to achieve additional business goals through automation, including custom workers and agents.

20:15 - 20:30

Break

20:30 - 21:00

Round Tables Discussions incl. Ad-hoc Agenda Building

21:00 - 22:00

Networking