Since 2015, mobile traffic is as significant as desktop traffic, which gives e-commerce new possibilities to sell - but also new challenges. On the 27th of September at 12pm, Berlin’s eye tracking start-up Oculid will host the online webinar “Skyrocket your e-commerce: customer experience using smartphone eye tracking”. You will learn how to use eye tracking to deliver an outstanding mobile experience and get ahead of the competition, attracting new customers and increasing your revenue.

Eye tracking is a technology that used to be expensive and difficult to use – but not anymore. The improvement in the quality of mobile phone cameras has enabled eye tracking studies to be carried out without the need for additional hardware, allowing research to be done remotely with accurate results.

Join the webinar and learn how to get insights about online customer experience, whether you never used eye tracking before or if you are already an advanced user of this methodology.

Who will find it useful:

Anyone interested in Market and/or UX research, solving usability problems and gaining insights into customer experience.

By the end of this session, you’ll have a better understanding of:

• What eye tracking is,

• How smartphone eye tracking works,

• Insights you can gain from testing your e-commerce with eye tracking.

About the speaker

Dr. Antje Venjakob studied Psychology and Human Factors and conducted eye tracking research in various fields of application at the Technical University Berlin. She received a PhD for her studies on visual search and perception in medical imaging before founding Oculid together with Dr. Stefan Ruff and Klaas Filler.

About Oculid

Oculid offers advanced eye tracking technology for smartphones. We provide an easy and remote testing solution for market and UX research teams to measure visual attention and engagement. Our platform allows you to test digital products, ad campaigns and packaging on mobile phones using the selfie camera. Our data analysis shows how a design performs and which design elements can be optimized. Oculid’s testing platform is easy to use, remote and reliable. It allows research teams to conduct studies anywhere in the world, directly on participants' mobile devices at the comfort of their home, and get in-lab quality insights at a fraction of the cost.