Spring-back talk: How to build customer profiles

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Part of a series of ten free lunchtime talks for craft businesses, in association with Crafting Europe

About this event

How to build customer profiles

Creating customer profiles means you can direct your marketing efforts towards the kind of people who will be most likely to buy your work. You might already know certain things about your existing customer base – this talk will look at how you can build on this knowledge with some focused research and by utilising available tools such as the Crafts Council’s Market for Craft data tool.

About Crafts Council’s Spring-back online talks

This online talk is part of the Crafts Council’s Spring-back talk series, taking place from May to September. All talks take place at lunchtimes at 1pm and are free with donation as optional. Click here to see all other talks.

Where will this talk be held?

They will be captioned, recorded and published online afterwards. By registering you will be directly emailed the link to view the recording and a summary. The talks will also be published on our website.

Who will host this talk?

The talk will be led by the Crafts Council and include expert speakers and contributors. Bringing over two decades of experience working with small businesses we are delighted to have Patricia van der Akker lead this talk.

About our guest speaker

Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals. For over 20 years she has been a creative business adviser, trainer and coach, working with 1,000s of creatives, especially designer makers. She regularly teaches & writes around a wide range of creative business development topics – from business planning and time management, to costing and pricing and creative income streams, to all things around marketing and social media – from recent graduates at art colleges like the Royal College of Arts and Central St Martins, to very well established and well known makers. For 5 years she wrote the Design Doctor column for Crafts Magazine. Patricia is known for her very practical, inspiring and can-do approach to starting and growing your creative business, so be prepared to leave this online workshop with loads of ideas and actions to get to know your ideal clients better and more creatively.


Instagram: @TheDesignTrust

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Crafts Councils' support for makers

For makers and anyone running a small business - we are already in conversation with the relevant government departments about how to best support you with regards to the impact of Brexit and COVID-19 on the sector.

Head to Crafts Council website for essential craft business resources

Facebook @CraftsCouncilUK

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