Virtual Networking event: How do we persuade people to be greener

Following on from our September networking event where we discussed measuring sustainability this event aims to pick up on discussions held around behavioural change and why people make the choices they do.

How can businesses help influence consumer change and persuade people to be more greener and make sustainable choices. We'll be discussing behavioural psychology.

They'll be a presentation from an Academic at the University of Bath's psychology department, followed by a Q&A expert panel session. Also, plenty of networking opportunities.

AGENDA:

8.30am: arrive with coffee and croissants to network (via breakout rooms) with other attendees.

9.00am: Prof Lorraine Whitmarsh, FHAE, Department of Psychology, University of Bath Academic. Will give an interesting talk about perceptions and behaviour in relation to peoples sustainable choices: ‘Fostering low-carbon Lifestyles’

9.15am: Interactive Q&A expert panel session (see below). Hosted by Pete Keevill, Entrepreneur in Residence, STBAH.

9.30am: Another chance to network via breakout rooms with other attendees.

10.00am: Finish

Join us, like minded people and a panel of experts for this free to attend networking event. Once you have registered your place closer to the event date you will be sent a ZOOM link to enable access to the event.

Get to know your speaker and panelists:

Professor Lorraine Whitmarsh is an environmental psychologist, specialising in perceptions and behaviour in relation to climate change, energy and transport. She is Director of the Centre for Climate Change and Social Transformations (CAST). Her research projects have included studies of energy efficiency behaviours, waste reduction and carrier bag reuse, perceptions of smart technologies and electric vehicles, low-carbon lifestyles, and responses to climate change. Between 2014 and 2019, she held a prestigious European Research Council (ERC) Starting Grant – Low-Carbon Lifestyles & Behavioural Spillover (CASPI) – and since 2019 holds an ERC Consolidator Grant – Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts (MOCHA). She is also a Lead Author for the Intergovernmental Panel on Climate Change (IPCC) in Working Group II; and regularly advises governmental and other organisations on low-carbon behaviour change and climate change communication.

Panelist detail:

Guy Champniss, behavioural scientist, entrepreneur & founder: Guy is a behavioural scientist who focuses on applying behavioural science to drive and measure sustainable and prosocial behaviour. Guy is co-founder of Greener Hours, a Bath based sustainable tech startup looking at reducing consumers carbon impact by using less energy. He was also part of the founding management team of the award-winning US energy efficiency start-up, Enervee. Guy is also an adjunct professor with IE Business School and the School of Human Sciences and Technology (Madrid), where he delivers programmes on innovation, behavioural science and sustainability. Guy has an MBA (IE, Madrid), has completed post-graduate programmes in sustainability with Cambridge University and Stanford Graduate School of Business, and holds a prize-winning PhD in applied social psychology (Cranfield).

Bridget Appleby, Founder, Sustainabubbles: Set up in 2018, this low carbon businesses depends heavily on public awareness and engagement. The innovative model by Sustainabubbles will catalyse uptake by many groups who might not otherwise have been interested in the issues, and provide a big boost to low carbon partners, and a big carbon saving from the party goers.

Hannah Sage, User Research Lead, Tumelo: Tumelo enables investment platforms and pension providers to engage investors by giving a transparent view of the companies they own and a shareholder voice on issues they care about.

For further information about the free business support available via the Sustainable Technologies Business Acceleration Hub, visit the website