Stop Chasing. Start Attracting. Start Converting.

The 6-way lead generation workshop, including the LinkedIn strategy that puts your business in front of 65 million decision-makers.

Most business owners are not short of effort.

They are short of a system.

And without the right system, lead generation becomes a lottery. Some weeks, the pipeline is full. Some weeks it isn't. And the business has no reliable way to change that.

This half-day in-person workshop in Exeter is built to fix that.

Join Steve Gaskell (The Challenge Coach) and Laura Gorczyca (Floe Marketing) for a direct, practical session in Exeter, designed for business owners, MDs, founders, and senior leaders who want consistent revenue growth — not a business that depends on luck, referrals, or one good month carrying the next.

𝗪𝗛𝗔𝗧 𝗬𝗢𝗨'𝗟𝗟 𝗪𝗔𝗟𝗞 𝗔𝗪𝗔𝗬 𝗪𝗜𝗧𝗛

• A scored diagnostic across the 6 Ways Lead Generation Framework, six commercial levers most businesses are underusing
• A clear view of where your revenue, conversion rate, and referral activity is leaking
• A LinkedIn profile and content strategy that puts you in front of 65 million decision-makers
• A practical omnichannel plan so your pipeline never depends on a single source
• A prioritised action plan, not intentions, actions, to implement the following week

𝗧𝗛𝗘 𝟲 𝗪𝗔𝗬𝗦 𝗙𝗥𝗔𝗠𝗘𝗪𝗢𝗥𝗞

Most businesses market randomly. A LinkedIn post here, a networking event there, an email when someone remembers. Random marketing produces random revenue.

The 6 Ways Lead Generation Framework removes the randomness. It identifies the six commercial levers every business has:

1. lead generation
2. Repeat Business
3. conversion rate
4. transaction frequency
5. average sale value
6. profit margins

And we'll show you exactly where a 10% improvement in each compound adds up to transformational business growth.

Steve walks every attendee through a live diagnostic. You leave knowing precisely where your biggest opportunity sits.

𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗔𝗦 𝗔 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗜𝗔𝗟 𝗧𝗢𝗢𝗟

LinkedIn is not a social media platform. It is a business development engine with 65 million decision-makers active on it right now.

Laura Gorczyca, LinkedIn Marketing Specialist and Floe Marketing founder, shows you how to turn your LinkedIn profile from a passive presence into a 24-hour lead generation machine. Profile optimisation, content strategy, and the engagement approach that builds authority with exactly the right people.

Most business owners who walk into the Exeter room will have found Steve through LinkedIn before ever meeting him. That is the platform working. This session shows you how to make it work for your business.

𝗧𝗛𝗜𝗦 𝗜𝗦 𝗙𝗢𝗥 𝗬𝗢𝗨 𝗜𝗙...

• You are a business owner, MD, founder, or senior leader responsible for growth
• Your lead generation is inconsistent, strong months followed by quiet ones, with no clear reason why
• You are relying on referrals as your primary source of new business
• You want a structured system, not more effort doing the same things

𝗧𝗛𝗜𝗦 𝗜𝗦𝗡'𝗧 𝗔 𝗧𝗛𝗘𝗢𝗥𝗬 𝗦𝗘𝗦𝗦𝗜𝗢𝗡.

No slides and inspiration. No vague frameworks you'll never implement. Every attendee works through a structured diagnostic and leaves with a specific, prioritised action plan for their business.

Steve Gaskell

Executive and Leadership Coach, The Challenge Coach. 40 years across military and business leadership. Author of The 26 Irrefutable Laws of the Boardroom. ActionCOACH Business Coaching Franchise. Helping CEOs, MDs, and leadership teams scale with clarity, performance, productivity, and profit.

Laura Gorczyca

LinkedIn Marketing Specialist, Floe Marketing. Psychology-informed LinkedIn strategy and done-for-you systems for coaches, consultants, and business owners. Clients include ActionCOACH, Nuffield Health, and Prime Horizon.