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Storytelling For Your Brand
Thu 13 October 2016, 19:00 – 22:00 BST
Whether you're an aspiring writer, freelancer or a start-up trying to spread the word about your product or service, everyone nowadays has a story to tell. Content and native (disguised) advertising are blurring the lines between marketing and editorial, while websites and social media have forced every brand to become a publisher in its own right.
Indeed, with so many voices vying for our attention, good storytelling is more important than ever. What you put out into the world defines how you are perceived. And everything you put out is significant, from your tone of voice to your degree of sophistication, the very first sentence on your website to an in-depth article on your blog - even a tweet.
Every ticket includes complimentary drinks and a networking session after the talk.
MEET THE PANEL
A PPA award-winning writer and experienced magazine editor, with both editorial and commercial work published in over 15 countries and translated into over 10 languages.
Alex's investigative writing has taken him to the depths of Europe's underground sex party scene, the highs of illegal smart drug labs and all the more conventional places in between.
Journalistic highlights include: getting booed out of an orgy; writing an entire feature while higher than Hunter S. Thompson on the road to Vegas; interviewing Stephen Hawking. These were all separate stories.
Editorial clients: The Sunday Times, The Telegraph, Men's Health, Mr Porter, Highsnobiety, VICE (Amuse), The BBC, Cosmopolitan, Red Bulletin, The Evening Standard, AskMen, FashionBeans and many other titles.
Commercial clients: Guinness, Samsung, Microsoft, Speedo, Investec, Estee Lauder, Clarins, Uniqlo, Corsodyl, Lidl, London Heathrow and Remington.
A former GQ and Men’s Health editor who clocked up over eight years at Britain’s most prestigious men’s magazines, Jamie is now a freelance writer and storyteller who works mainly in the spheres of fashion and fitness.
Jamie has travelled everywhere from the Milan catwalk shows to the Basel watch fair, and interviewed subjects ranging from James Bond to The Mountain from Game of Thrones, often for the cover of Men’s Health.
Journalistic highlights include: having his own monthly column in GQ, appearing shirtless on the cover of Men’s Health himself (well, on a book that was on the cover) and being flashed at by Eva Mendes.
Editorial clients: GQ, Men’s Health, Wired, The Evening Standard, SoccerBible, The Gentleman’s Journal, Amuse, Mr. Porter, Matchesfashion.com, FashionBeans, Square Meal
Commercial clients: Thom Sweeney, Orlebar Brown, Hugo Boss, Hackett, Seven Publishing
FREELANCER CLUB MEMBERS AND WORK.LIFE MEMBERS RECEIVE TWO COMPLIMENTARY TICKETS PER MEMBER. PLEASE VISIT EITHER SITE TO CLAIM.