Strategies for Effective Search Engine Ads

Training Station

Ready to level up your online marketing game? Join us for a deep dive into crafting killer search engine ads that convert like crazy!

<h3>Master Google Ads, keywords, and KPIs with this strategic SEA course for modern digital marketers.</h3> Overview: In a world where clicks speak louder than words, this course offers a structured dive into the mechanics of search engine advertising. From understanding the basics of Google Ads to grasping the subtleties of keyword research, it covers the building blocks of advertising that gets seen, clicked, and acted upon.Whether you're looking to brush up on keyword match types or decipher campaign analytics, this course has your digital strategy needs mapped out. It's tailored for professionals who prefer facts over fluff and value marketing content that delivers results rather than fanfare. SEO-focused, with a touch of wit—just the way advertising should be.

Learning Outcomes:<ul><li>Understand core concepts of search engine advertising and Google Ads.</li><li>Identify and differentiate ad types and Google Ad formats.</li><li>Plan campaigns with ad groups and structured keyword strategies.</li><li>Use research tools to analyse and select effective keywords.</li><li>Interpret KPIs to assess campaign performance and improve results.</li><li>Explore optimisation tools including editors and analytics platforms.</li></ul>Course Curriculum:<ul><li>Module 1: Introduction to SEA</li><li>Module 2: Google Ads – Basics of Google Ads</li><li>Module 3: The Anatomy of a Search Internet Ad</li><li>Module 4: Overview – Types of Ads</li><li>Module 5: Google Ads – Networks and Ad Formats</li><li>Module 6: Google Ads – Preparation, Campaigns, Ad Groups and More</li><li>Module 7: Editor, Optimisation, Analytics, and Others</li><li>Module 8: Keywords and Keyword Research Tools</li><li>Module 9: Set Your Keyword Match Types</li><li>Module 10: Key Performance Indicators (KPIs)</li></ul>

Who is this Course For:<ul><li>Digital marketers looking to sharpen their ad campaign strategies.</li><li>SEO professionals keen to expand into paid advertising.</li><li>Freelancers managing clients’ Google Ads and PPC projects.</li><li>Entrepreneurs promoting products and services through search ads.</li><li>E-commerce owners aiming to improve ad spend efficiency.</li><li>Marketing students curious about keyword-based advertising.</li><li>Content strategists working closely with paid media teams.</li><li>Data-driven analysts monitoring ad metrics and KPIs.</li></ul>Career Path:<ul><li>Search Engine Marketing Specialist – £30,000 to £45,000 per year</li><li>PPC Campaign Manager – £35,000 to £50,000 per year</li><li>Digital Marketing Executive – £28,000 to £42,000 per year</li><li>SEO/SEM Analyst – £30,000 to £48,000 per year</li><li>Google Ads Strategist – £32,000 to £55,000 per year</li><li>Marketing Performance Analyst – £35,000 to £52,000 per year</li></ul>