Brand Development Day Course

Brands carry meaning, They shape who we are. They help make –  and are made by –  the world around us. Brands live in our hearts and minds. some command loyalty, like John Lewis and Apple. Some are forgotten, like Wood Milne Rubber Heels. Some reflect a time the now seem shocking or surprising. Consider Craven A cigarettes with their promise, “will not affect your throat”, or Kellogg’s Corn Flakes – promoted after wartime rationing as “deliciously flavoured with malt, sugar and salt.” From 40 years of Star Wars to the Spice Girls and Peppa Pig, every brand tell a story. We’re here to share them with you.

Museum of Brands

An intensive branding day-course at the Museum of Brands Advertising and Packaging
Take on our branding challenge and work with industry professionals: identify and analyse new audiences, research into the heritage of iconic British brands, undertake new market research in the streets of Portobello Market and create unique brand innovations for constructive critique from a panel of experts. 
 Day-course break down:
 10am - Introduction to the Museum, team forming and challenge briefing 10.30am - Research and Development #1 – Audiences  11.15am - Research and Development #2 – Product 12.15pm - Lunch break (10% off in café) 12.35pm - Market Research – Take on Portobello Road  1.15pm - Concept Development and Realisation 3pm - Presentations, prize giving and certificates  4pm Close 
Opportunity to work with industry experts:
The Museum is proud to be working with an enviable crowd of creative directors, agency founders, strategic directors and designers who will each join the Summer Innovation Labs for one day or afternoon to share their insights, support participants through the day-course and form a judging panel. 
Who should attend? Young professionals or recent graduates in advertising, branding and marketing sectors. Career change professionals looking to develop understanding on branding and network with industry leaders. 
Quotes from previous participants:
"Insightful and interesting, very open and welcoming, appreciative of all opinions. Great expert/ mentor insights to help see branding and packaging in a new light." Senior Account Executive 
"A chance to meet new people, discuss brands, explore current challenges, do some market research and come up with new brand innovations to appeal to new audiences." Research Executive  "Really good for learning about the evolution of brands, and seeing how people take the same brief but come up with different ideas." Research Manager

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Brand Development Day Course

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