sync.
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sync.

By Visualsoft

Join Visualsoft for our rebranded flagship conference designed to power the future of connected commerce.

Date and time

Location

The Lowry Hotel

50 Dearmans Place Salford M3 5LH United Kingdom

Agenda

9:30 AM - 10:10 AM

Registration and breakfast

A chance to grab a light bite to eat, meet our partners and chat with like minded brands.

10:15 AM - 10:30 AM

Welcome talk

Chris Fletcher, CEO at Visualsoft

An introductory session from our CEO, Chris Fletcher to set the scene on the importance of unified commerce in 2025 and beyond.

10:30 AM - 10:50 AM

The power of unified commerce: Creating seamless shopping experiences

Matthias Kleven, Head of NE Partnerships at Shopify

Today’s shoppers expect a smooth, connected experience - whether they’re browsing online, visiting a store, or switching between devices. Unified commerce brings all your sales channels together, hel...

10:55 AM - 11:15 AM

Inside Represent Clothing’s SMS playbook: Loyalty, ROI and personalisation

Joel Edwards, Snr Customer Success Manager at Attentive

Niall Young-O'Brien, CRM Manager at Represent

Discover the strategies behind Represent Clothing’s impressive global growth and deepening customer loyalty through smart SMS marketing. This session reveals how the brand uses AI-driven personalisat...

11:20 AM - 11:40 AM

The pretty big picture: Marketing lessons from a decade at PLT

Nicki Capstick, Former Chief Marketing Officer at PLT

From launching with just three people to leading one of the decade’s most culturally influential fashion brands, Nicki Capstick shares the inside story of building PrettyLittleThing’s marketing power...

11:45 AM - 12:05 PM

Morning break

12:10 PM - 12:30 PM

Search everywhere: Navigating the new frontiers of digital discovery

Stephen Brook, Senior Solutions Engingeer at Shopify

Sarah Byrne, Director EMEA at Google

Tom Chetwyn, Head of SEO at Visualsoft

Search is no longer just a single channel - it’s a vast, interconnected ecosystem where shoppers discover products everywhere. From AI-powered summaries in Google’s Search Generative Experience (SGE)...

Turn trust and authenticity into profitable growth

Darren Loveday, Chief Revenue Officer at Mention Me

Laura Coppack, Senior Marketing Manager at Ripe

Liv Partington, Head of Digital at William Wood

Trusted acquisition isn’t just a buzzword - it’s the secret weapon behind sustainable, scalable growth. This session reveals how your most valuable asset - your existing customers - can become your b...

12:35 PM - 12:55 PM

The growth engine you can’t see (but can’t scale without)

Carl Swann, Solutions Director at Visualsoft

Gregg Thompson, Account Executive at Brightpearl by Sage

A sleek Shopify storefront is only half the battle. Without a strong operational foundation, even high-performing sites can struggle with inventory errors, fulfilment issues, and manual inefficiencie...

The untold truth about multichannel retail and marketplace growth

Thomas Wilson, Community Engagement Manager at Channable

Steve Brighty, Senior Ecommerce Manager at SockSnob

In today’s fast-paced retail landscape, going multichannel isn’t just a strategy, it’s a necessity. Join Channable for an engaging fireside chat with a leading retailer as we explore how they’ve used...

1:00 PM - 1:20 PM

From scroll to sale: The new shoppable content revolution

Hadi Alavi, CEO at Contester

Luke Atherton, Performance Marketing&Insights Director

George Sullivan, CEO & Founder of The Sole Supplier

The line between content and commerce has vanished. In the new era of social shopping, a single scroll can take a customer from inspiration directly to purchase. This revolution presents immense oppo...

Redefining loyalty: How Percival is turning rewards into relationships

Matt Brindley, Managed Service Lead EMEA at Yotpo

Alex Harley, Head of eCommerce at Percival

Natasha Dabell-Jones, CRM Manager at Percival

Customer loyalty is evolving, it’s no longer just about points, discounts, or transactional perks. Today’s consumers expect experiences that are simple, exciting, and genuinely valuable. Perciv...

1:20 PM - 2:20 PM

Lunch

2:20 PM - 2:40 PM

Beyond the hook: How creative drives full-funnel impact

Carli Buckley, Creative Director at Visualsoft

Nicki Capstick, Former Chief Marketing Officer at PLT

Tom Hayes, Head of Strategic Agency SMB Sales, Pinterest

Creative fuels performance across the full marketing funnel - not just grabbing attention, but building interest, trust, and ultimately driving conversions. This session dives into six actionable tak...

How merchants can be maximising AI on their Shopify stores

Liam Quinn, Director of Innovation at Visualsoft

Lewis Mcleod, Shopify Technical Lead at Visualsoft

Shopify is evolving faster than ever, and that pace of innovation shows no signs of slowing. For merchants, staying ahead means understanding where the platform is headed and how to take advantage of...

2:45 PM - 3:05 PM

There’s only one YouTube: The platform that powers the purchase journey

Sarah Byrne, Director EMEA at Google

YouTube isn’t just part of the consumer journey – it is the consumer journey. This session reveals why the platform stands alone as the most powerful tool for connecting, inspiring, and converting to...

Beyond ROAS: Fixing broken data and uncovering true profitability

Gilbert Corrales, Founder and CEO at Leaf

Thomas Gleeson, Co-Founder at StoreHero

Modern eCommerce brands are flying blind. With 97% of the UK’s top Shopify stores suffering from broken conversion tracking and businesses unclear on their unit economics, many are making major decis...

3:10 PM - 3:30 PM

From north star to unicorn: Building a global retail phenomenon

Steve Hewitt, Former CEO at Gymshark

What does it take to transform a bold vision into one of the UK’s most iconic billion-pound brands? In this exclusive keynote, Steve Hewitt – the former CEO who led Gymshark’s meteoric rise – will re...

3:35 PM - 3:55 PM

How Loop's approach to connected commerce has transformed customer engagement

Brina Skof, Marketing Automation Lead at Loop

Jack Johnson, Senior Partner Account Manager at Klaviyo

Megan Chillmaid, Head of Customer Engagement, Visualsoft

Personalisation should be the heartbeat of customer engagement - yet too often, retailers miss the mark. Disconnected tools, fragmented data, and disjointed journeys can leave even the best campaigns...

4:00 PM - 4:10 PM

Closing remarks

Chris Fletcher, CEO at Visualsoft

4:15 PM - 8:00 PM

Evening Reception

Good to know

Highlights

  • 7 hours, 30 minutes
  • In person

About this event

Science & Tech • Other

Welcome to sync. 2025

Sponsored by Shopify

Join us at sync, Visualsoft’s rebranded flagship conference designed to ignite the next wave of digital retail. Bringing together the brightest minds in ecommerce and marketing, sync explores how brands can connect with customers wherever they search, shop, or scroll.

From omnichannel strategy to the latest in AI, marketplace growth, and customer experience, this is your front row seat to the future of connected commerce. If you’re ready to turn inspiration into action, sync is where it all clicks...

Last year’s event saw an exceptional line-up of speakers from industry heavyweights including TikTok, Google, Shopify, Klaviyo, Sportsshoes.com, Grenade and ITV - offering cutting edge insights, real world case studies and future forward thinking that sparked conversation long after the sessions ended.

This year, we’re raising the bar even higher with new voices, deeper discussions, and more opportunities to learn, connect and grow.

Whether you’re a brand leader, marketer, founder or digital disruptor, sync delivers the ideas and introductions that drive impact. Expect a packed agenda of keynote talks, panel debates, breakout sessions and networking moments - all curated to give you actionable takeaways and powerful partnerships across the retail ecosystem.

Stay tuned for our speaker drops landing soon! 👀

We're busy finalising a stellar agenda that's bigger and better than ever before - Stay tuned for regular speaker drops landing soon. This year expect a lineup with double the amount of sessions and the flexibility to customise your own agenda based on what suits you best.

*By registering for this event, Visualsoft and our event sponsors (Shopify, Klaviyo, Yotpo, Attentive, Brightpearl, MentionMe, Channable) may at times send you marketing information regarding products and services via email. You are free to withdraw your consent at any time by clicking on the “Unsubscribe” link at the bottom of marketing emails received from each company.

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Sep 10 · 9:30 AM GMT+1