Name: sync.
Start: 2025-09-10T09:30:00+01:00
End: 2025-09-10T17:00:00+01:00
Location: The Lowry Hotel

sync.

Visualsoft

Join Visualsoft for our rebranded flagship conference designed to power the future of connected commerce.

The Lowry Hotel

Welcome to sync. 2025Sponsored by ShopifyJoin us at sync, Visualsoft’s rebranded flagship conference designed to ignite the next wave of digital retail. Bringing together the brightest minds in ecommerce and marketing, sync explores how brands can connect with customers wherever they search, shop, or scroll.From omnichannel strategy to the latest in AI, marketplace growth, and customer experience, this is your front row seat to the future of connected commerce. If you’re ready to turn inspiration into action, sync is where it all clicks...Last year’s event saw an exceptional line-up of speakers from industry heavyweights including TikTok, Google, Shopify, Klaviyo, Sportsshoes.com, Grenade and ITV - offering cutting edge insights, real world case studies and future forward thinking that sparked conversation long after the sessions ended.This year, we’re raising the bar even higher with new voices, deeper discussions, and more opportunities to learn, connect and grow.Whether you’re a brand leader, marketer, founder or digital disruptor, sync delivers the ideas and introductions that drive impact. Expect a packed agenda of keynote talks, panel debates, breakout sessions and networking moments - all curated to give you actionable takeaways and powerful partnerships across the retail ecosystem. Stay tuned for our speaker drops landing soon! 👀 We're busy finalising a stellar agenda that's bigger and better than ever before - Stay tuned for regular speaker drops landing soon. This year expect a lineup with double the amount of sessions and the flexibility to customise your own agenda based on what suits you best. *By registering for this event, <a href="https://4074794.fs1.hubspotusercontent-na1.net/hubfs/4074794/Privacy%20policy.pdf" title="https://4074794.fs1.hubspotusercontent-na1.net/hubfs/4074794/Privacy%20policy.pdf" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Visualsoft</a> and our event sponsors (<a href="https://www.shopify.com/uk/legal/privacy" title="https://www.shopify.com/uk/legal/privacy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Shopify</a>, <a href="https://www.klaviyo.com/legal" title="https://www.klaviyo.com/legal" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Klaviyo</a>, <a href="https://www.yotpo.com/privacy-policy/" title="https://www.yotpo.com/privacy-policy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Yotpo</a>, <a href="https://www.attentive.com/legal/privacy" title="https://www.attentive.com/legal/privacy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Attentive</a>, <a href="https://www.brightpearl.com/privacy-policy" title="https://www.brightpearl.com/privacy-policy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Brightpearl</a>, <a href="https://mention-me.com/help/privacy_policy_s#visitors" title="https://mention-me.com/help/privacy_policy_s#visitors" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MentionMe</a>, <a href="https://www.channable.com/privacy-policy" title="https://www.channable.com/privacy-policy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Channable</a>) may at times send you marketing information regarding products and services via email. You are free to withdraw your consent at any time by clicking on the “Unsubscribe” link at the bottom of marketing emails received from each company.

Agenda

A chance to grab a light bite to eat, meet our partners and chat with like minded brands.

Registration and breakfast

An introductory session from our CEO, Chris Fletcher to set the scene on the importance of unified commerce in 2025 and beyond.

Welcome talk

Today’s shoppers expect a smooth, connected experience - whether they’re browsing online, visiting a store, or switching between devices. Unified commerce brings all your sales channels together, helping you deliver exactly that. In this session, discover how to simplify your operations, sync inventory and payments, and create personalised experiences that flow effortlessly across every touchpoint. Learn how retailers are turning complexity into opportunity by connecting data and technology to meet customers wherever they shop. If you want to stay ahead and build a retail experience that keeps customers coming back, this session is for you.

The power of unified commerce:   Creating seamless shopping experiences

Discover the strategies behind Represent Clothing’s impressive global growth and deepening customer loyalty through smart SMS marketing. This session reveals how the brand uses AI-driven personalisation and loyalty segmentation to create campaigns that truly resonate, driving conversions and delivering a seamless omnichannel experience.

Learn how Represent has successfully scaled its SMS strategy internationally while maintaining authentic, meaningful relationships with customers that fuel repeat purchases. Gain practical insights into how data and automation can be leveraged to engage shoppers at every stage of their journey, transforming SMS from a basic messaging tool into a powerful driver of loyalty and revenue.

Whether you’re refining your SMS approach or expanding into new markets, this session offers actionable lessons on how to build strong, lasting customer connections and unlock sustainable growth.

Inside Represent Clothing’s SMS playbook:  Loyalty, ROI and personalisation

From launching with just three people to leading one of the decade’s most culturally influential fashion brands, Nicki Capstick shares the inside story of building PrettyLittleThing’s marketing powerhouse. This candid session reveals the bold strategies behind PLT’s explosive growth and the creative, cultural, and agile mindset that kept the brand ahead of the curve.

Explore how PLT mastered authentic connections with Gen Z and millennials, made iconic collaborations with global stars, and turned risks into remarkable wins. Gain insights into what retail brands must do in 2025 to remain relevant, scalable, and impactful without losing their identity.

Whether you’re building a challenger brand or scaling a retail giant, discover practical lessons from one of fashion’s most dynamic marketing leaders and get inspired to craft your own Pretty Big Picture.

The pretty big picture:  Marketing lessons from a decade at PLT

Morning break

Search is no longer just a single channel - it’s a vast, interconnected ecosystem where shoppers discover products everywhere. From AI-powered summaries in Google’s Search Generative Experience (SGE) to evolving visual and conversational search tools, today’s shopper journeys are complex and unpredictable.

This dynamic 20-minute panel, featuring experts from Google, Shopify, and Visualsoft, explores how retailers must adapt to this new reality by optimising product listings and brand presence across a fragmented digital landscape. Learn how to harness AI-driven search, conversational interfaces, and omnichannel strategies to maximise visibility and conversions.

Discover actionable insights to stay relevant and ahead of evolving consumer behaviour. Whether you manage eCommerce or retail marketing, this session offers a clear roadmap to mastering the future of digital product discovery - ensuring your brand is not just found, but chosen.

Search everywhere:  Navigating the new frontiers of digital discovery

Trusted acquisition isn’t just a buzzword - it’s the secret weapon behind sustainable, scalable growth. This session reveals how your most valuable asset - your existing customers - can become your biggest growth champions.


Discover how to transform loyal shoppers into passionate advocates through referral marketing and micro-influencer activation. Learn to build genuine trust, spark authentic word-of-mouth, and grow your brand organically from the inside out.


You’ll uncover why the key to profitable growth lies within your current customer base, how to identify and activate micro-influencers who truly resonate with your brand, and the powerful impact referral programs can have in driving new business.


Get inspired by real-world examples of trusted acquisition in action and walk away ready to start turning trust and authenticity into measurable, profitable growth.


If you want growth that lasts, this is the session you can’t afford to miss.

Turn trust and authenticity into profitable growth

A sleek Shopify storefront is only half the battle. Without a strong operational foundation, even high-performing sites can struggle with inventory errors, fulfilment issues, and manual inefficiencies that stall growth. In this breakout session, discover how integrating a powerful ERP with Shopify can transform backend chaos into a streamlined, scalable system. 

In partnership with Brightpearl and integration experts B-Solutions, we’ll walk through a real merchant’s journey from disconnected tools to a fully connected, automated operation. Learn how they eliminated bottlenecks, gained real-time supply chain visibility, and freed up resources to focus on growth. We’ll break down the key steps to building an efficient, data-driven backend that supports fast, sustainable expansion without compromising on customer experience. 

If you're ready to scale smarter and future-proof your operations, this session is your blueprint for long-term eCommerce success.

The growth engine you can’t see (but can’t scale without)

In today’s fast-paced retail landscape, going multichannel isn’t just a strategy, it’s a necessity. Join Channable for an engaging fireside chat with a leading retailer as we explore how they’ve used marketplaces to grow, adapt, and scale internationally. We’ll dive into the real-world decisions behind their multichannel strategy, what it takes to stand out on marketplaces, and how these platforms play a critical role in reaching new global audiences. 

Whether you’re just starting to explore international expansion or looking to optimise your multichannel approach, this session offers practical insights straight from the front lines. Moderated by Channable, the discussion will unpack how automation, smart feed management, and the right tools make marketplace selling more efficient and more profitable. If you’re ready to future-proof your retail strategy and meet your customers where they are, don’t miss this candid and actionable conversation.

The untold truth about multichannel retail and  marketplace growth

The line between content and commerce has vanished. In the new era of social shopping, a single scroll can take a customer from inspiration directly to purchase. This revolution presents immense opportunities but also critical challenges for brands. How do you drive sales through transactional content without sacrificing hard-won brand equity? 

To navigate this landscape, this panel brings together leaders from every angle of the ecosystem. Hear from a brand visionary from a globally iconic luxury house, who will share insights on protecting brand identity while driving performance. They are joined by a technology pioneer from a cutting-edge shoppable content platform, who will demystify the tools making frictionless commerce a reality. 

Join this essential session to explore the strategies and partnerships needed to master the scroll-to-sale journey. You'll leave with a clear, actionable roadmap for thriving in the age of the instant checkout.

From scroll to sale:  The new shoppable content revolution

Customer loyalty is evolving, it’s no longer just about points, discounts, 

or transactional perks. Today’s consumers expect experiences that are 

simple, exciting, and genuinely valuable.


Percival Menswear reimagined loyalty with The Membership, designed 

to engage both long-time fans and new shoppers still weighing their next 

purchase. 

By refreshing reward mechanics and layering in exclusivity, brand 

partnerships, and gamification, they’ve built something that moves 

beyond the traditional roadmap. From coins to bonds, their approach 

proves that loyalty can be playful, inspiring, and growth-driving at the 

same time.


It’s a story of how listening to customers, mixing data with intuition, and 

rethinking the familiar can transform loyalty into something that fuels both 

retention and brand love.

Redefining loyalty: How Percival is turning rewards into relationships

Lunch

Creative fuels performance across the full marketing funnel - not just grabbing attention, but building interest, trust, and ultimately driving conversions. This session dives into six actionable takeaways designed to help brands craft platform-first content, leverage emerging trends, optimise for diverse formats, and structure narratives that maximise impact.


You’ll learn how key creative elements like music, movement, and seamless transitions keep audiences hooked, and why sound is no longer optional but essential in today’s digital content. Gain insider insights from experts and discover the creative strategies behind global brands such as PrettyLittleThing, as well as innovative platforms like Pinterest.


Whether you’re looking to refine your creative approach or revolutionise your marketing strategy, this session equips you with the practical tools and inspiration needed to transform your creative content into measurable, full-funnel marketing success.

Beyond the hook:  How creative drives full-funnel impact

Shopify is evolving faster than ever, and that pace of innovation shows no signs of slowing. For merchants, staying ahead means understanding where the platform is headed and how to take advantage of the powerful tools becoming available. In this session, we’ll explore the most impactful developments shaping the future of commerce on Shopify, with a particular focus on artificial intelligence and personalisation. You’ll gain practical insights into how AI is being integrated into storefronts and how it can be leveraged to drive smarter, more tailored customer experiences. 

We’ll also take a hands-on deep dive into Shopify’s Horizon theme architecture, uncovering what it means for design flexibility, performance, and the way merchants build for scale. Whether you're a developer, merchant, or agency, this session will equip you with the knowledge to make the most of AI and emerging features on Shopify today and prepare for what’s coming next.

How merchants can be maximising AI on their Shopify stores

YouTube isn’t just part of the consumer journey – it is the consumer journey. This session reveals why the platform stands alone as the most powerful tool for connecting, inspiring, and converting today’s shoppers. Discover how its unique mix of long-form storytelling, bitesized Shorts, trusted creators, and seamless commerce spans every device and every moment of attention.


Step inside YouTube’s unrivalled ecosystem to see how it drives discovery, fuels engagement, and closes sales – all within a single, cohesive experience. Learn how it earns consumer trust, shapes purchase decisions, and plays an irreplaceable role across the entire marketing funnel.


Packed with insights, strategies, and real-world examples, this is your opportunity to understand how to harness YouTube’s full potential to influence customers, supercharge brand growth, and turn viewers into loyal buyers.

There’s only one YouTube:  The platform that powers the purchase journey

Modern eCommerce brands are flying blind. With 97% of the UK’s top Shopify stores suffering from broken conversion tracking and businesses unclear on their unit economics, many are making major decisions on flawed data. In this practical masterclass, the teams behind Leaf Signal and StoreHero demystify how to modernise your data stack, fix tracking, and shift your decision-making from reactive to strategic.
Learn how Leaf Signal helps merchants enhance their data flows, improve campaign performance, and increase ROI for paid media. See how StoreHero empowers founders and teams with profitability-first analytics to replace the ROAS trap. We’ll unpack real-world insights from working with top eCommerce brands and share a blueprint for understanding and improving true performance. Perfect for marketers, founders, and operators tired of guessing and ready to scale smart.

Beyond ROAS: Fixing broken data and uncovering true profitability

What does it take to transform a bold vision into one of the UK’s most iconic billion-pound brands? In this exclusive keynote, Steve Hewitt – the former CEO who led Gymshark’s meteoric rise – will reveal the pivotal moments, superpowers, and strategic decisions that fuelled the brand’s journey from £4M to a staggering £400M in turnover. 


Drawing on first-hand experience steering a once-niche start-up into a global retail powerhouse, Steve will unpack the core ingredients behind breakthrough growth: from identifying your North Star and scaling with precision, to cultivating brand love and winning in competitive markets. Whether you’re leading an established business or shaping a challenger brand, this session offers an unmissable masterclass in ambition, agility, and building lasting impact.

From north star to unicorn:  Building a global retail phenomenon

Personalisation should be the heartbeat of customer engagement - yet too often, retailers miss the mark. Disconnected tools, fragmented data, and disjointed journeys can leave even the best campaigns feeling irrelevant.


In this session with Klaviyo, we’ll uncover how brands like Loop are closing that gap with connected commerce strategies that turn personalisation into a tangible advantage. You’ll learn how to unify data, channels, and experiences so every interaction feels timely, relevant, and seamless - from first browse to repeat purchase.


We’ll explore how AI can help predict customer needs before they arise, why consistent storytelling matters across every touchpoint, and how to design smarter triggers that actually resonate. Expect practical, real-world tactics you can apply straight away - no buzzwords, just proven methods for making personalisation something your customers can see, feel, and respond to.
Leave with a blueprint to make every engagement count.

How Loop's approach to connected commerce has transformed customer engagement

Closing remarks

Evening Reception

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