Target Smarter: Crafting Your Customer Segments

Learn how to define and segment your ideal customers so you can target smarter, connect better, and grow your business efficiently.

If you find yourself saying “our product is for everyone”, this workshop is for you.

Customer segmentation forces clarity. Different people value different things, and when you try to speak to everyone, you often end up connecting with no one.

In this practical workshop, E3C will guide you through how to identify focused, relevant customer segments and refine them into something you can actually use in your marketing.

We’ll explore what happens when your messaging is too broad, how to understand who your customers really are, and how your own perspective and experience influence the way you market your business.

What we’ll cover:

· Why “marketing to everyone” doesn’t work

· Identifying and defining your customer segments

· Learning your customers properties

· Understanding key customer characteristics and properties

· Building a detailed customer persona

· How your persona influences your marketing strategy

By the end of the session, you will:

· Have clearly defined customer segments to target

· Identify key customer pain points and challenges

· Understand how to turn customer pains into gains

· Build a detailed, usable customer persona to guide your marketing

This workshop is ideal for:

· Businesses attracting the wrong leads

· Companies feeling stagnant or struggling to grow

· Anyone spending too much on marketing without seeing results

Over the next year, we’ve put together a series of workshops and webinars designed to support start-ups, SMEs, marketing managers, and those who are adding marketing into their day-to-day roles alongside everything else they do.

Each session builds on the last, giving you practical tools, clarity, and confidence, whether you’re just getting started or refining what you already have in place.

Look out for our upcoming sessions, which will ultimately guide towards planning, creating, and delivering a successful marketing campaign that truly reflects your brand.