Nudge Theory describes techniques that ‘nudge’ people into making decisions by providing the path of least resistance.

This theory exists all around us in our day to day lives, and - done well - we don't even notice. From the shops removing sweets at the checkout promoting healthier shopping habits to the government changing organ donation to an ‘opt-out’ scheme.

There is no difference in digital experiences. With apps making the ideal outcome, for example, making appointments, saving money, or quitting smoking. By making the process as slick as possible the user is funnelled through to the end goal without much thought or faff.

But as Spiderman taught us, with great power comes great responsibility. Nudge has become a common tool within app creation, but it has the power to promote healthy or indeed unhealthy behaviour. The endless scroll on social media, Bezos manipulating our Amazon shopping habits and companies sending you down a labyrinth of opt-out’s to try and keep patronage are all examples of this concept being abused.

Join our webinar and get ready to dive into the nitty-gritty of Nudge Theory. We’ll discuss examples of it happening right under our noses, examples of how we have used it for good, and call out those companies who are using it for their sinister, evil villain purposes!

Get ready for our Tech For Good Talks classic as our amazing hosts duke out the good, bad and ugly in a rousing round of “Hot Shit or Hot Air”. They will be taking brands to task to see which category they fall into with Nudge Theory behaviour.

So if you are a designer, marketers, innovation or a project manager, this event is right up your alley! Once you have signed up, we will send the webinar link to your registered email address the day before.

Hope to see you at our upcoming event!