Telling Your Story: Communications Training for Local Food & Drink Business

Learn how compelling storytelling can influence customer behaviour, from increasing footfall to boosting sales.

Telling Your Story: Communications Training for Local Food & Drink Businesses

Every food and drink business has a story: the inspiration, the craft, the people and the passion behind what you do. Communicating that story effectively is one of the most powerful ways to attract customers, build loyalty and stand out in a competitive market.

Learn how compelling storytelling can influence customer behaviour, from increasing footfall to boosting word-of-mouth recommendations and sales.

In this interactive training session, you will:
• Uncover the core story behind your business and what makes you unique.
• Discover how to adapt and share your story across key channels: from your website and socials to packaging and press coverage.
• Explore inspiring examples from the food and drink sector.
• Put ideas into practice through hands-on exercises designed to develop your own story.

The session will be led by Lesley Wilkinson of Stirling PR, a former journalist with over 25 years’ experience helping businesses communicate with clarity and impact.

Organised by STEP in conjunction with Forth Valley Food and Drink, this workshop will equip you with practical tools and tips for telling your story with confidence and consistency.