The 2026 Cohort, Module 1 - Defining the Proposition

Learn to craft a clear, compelling value proposition and deck for your key stakeholders, your foundation for future growth.

The 2026 Cohort Programme is an intensive series focused on testing and validating assumptions. Over five months, you’ll work through the steps that turn ideas into investable propositions.

Who can take part?

• SETsquared Bath members

What will you get?

• Structured workshops on messaging, storyboarding, and pitching

• Market validation sessions to test assumptions

• Lunch & Learn events on legal and financial essentials

• Hybrid access - join in person or online, with recordings available

Starting 15 January and running through May, you’ll finish with a validated proposition, a compelling pitch, and an investor-ready one-pager.

Module 1 - The Value Proposition

15 January Objectives & Market Fit (identifying challenges)

22 January The Big Vision

29 January Core Messaging & Channels

5 February Group Business Review Panel

12 February Lunch and Learn – Legals for investing

12 February Deadline: Submit Deck Draft

Sessions are 90 minutes long, 12:30 - 14:00, in-person or online.