The Average Consumer in Trade Mark Law
and Passing Off
Wednesday 25 February 2015, 6 - 7.30pm
The average consumer plays a central role in trade mark law and passing off. (S)he is the barometer of how similar marks are, how similar goods are, whether there is confusion, misrepresentation or dilution and whether marks are distinctive in the first place. Yet, somehow, this busy person defies definition, though many have tried, with the latest attempt being the Court of Appeal’s November 2014 Interflora decision.
The aim of the seminar is to consider the characteristics of the average consumer, and how (if at all) the average consumer differs depending on national, product and other contexts.
- The average consumer generally
James Mellor QC (8 New Square)
- The average consumer in passing off
The Hon Mr Justice Arnold (RCJ)
- The average internet consumer
Dr Dev Gangjee (University of Oxford)
- The average pharmaceutical consumer
Jenny Barker (GSK)
- The average German consumer
Alexander von Muhlendahl (Bardhele Pagenberg)
- The average US consumer
Professor Laura Heymann (William & Mary Law School, USA)
Chaired by Dr Ilanah Fhima (UCL IBIL)
1.5 CPD Points are available for this seminar from SRA and BSB
If you have any queries about this course please contact Lisa Penfold at the UCL Faculty of Laws by emailing firstname.lastname@example.org
When & Where
UCL Institute of Brand and Innovation Law (IBIL)
The Institute of Brand and Innovation Law was established in 2007, by the late Sir Hugh Laddie, to reflect UCL’s strategy of expanding its activity in the field of intellectual property law. IBIL is based in the UCL Faculty of Laws. IBIL's Director, from April 2011, will be The Rt Hon Lord Justice Jacob who has been appointed to the Sir Hugh Laddie Chair in IP Law.
IBIL is sponsored by: Taylor Wessing LLP; 8 New Square and GlaxoSmithKline; Arnold & Porter, Carpmaels & Ransford LLP, Powell Gilbert , Rouse, Simmons & Simmons, WilmerHale, and Gowling WLG (UK) LLP.
For information about the Institute please see their website at: