NOT EVERYONE IS YOUR CUSTOMER!

WHAT'S MORE - YOU CAN AND SHOULD CREATE CLEAR CUSTOMER PROFILES THAT MEAN SOMETHING AND FOCUS YOUR MARKETING TO BUILD BUSINESS BETTER.

Why better customer focus will make you better at sales.

Ever heard the fateful phrase offered when asked the question ‘who is your customer? Who is your buyer?’ that ‘everyone’ is your customer? I often recoil inside when people tell me proudly that everyone is there customer like this is the magical response that means they have nailed their sales and marketing. I will fire back across the bow the question of ‘well, if everyone is your customer, then what does everyone look like?’

Can you, do you, or have you drawn the picture of Mr. Everyone? What do they look like exactly? I bet you are thinking now of ways to answer that question, but really you are finding a mental picture of a hodge podge mess of people, cultures and attitudes all blended in to one, messy persona?

WHO DO YOU WANT TO SERVE?

There are three key tips here that formulate a starting point for you to better position yourself and your business for better sales.

1. Understand quickly that not everyone is your customer!
2. Aim to become the expert solution for a chosen audience
3. One product may be right for many, but each solution should be uniquely catered for a specific group.

Don’t assume there is a mad rush for your product or service. Everybody doesn’t exist as a customer type. You must identify issues and problems that your product or service can resolve.

In this fast paced training session we will go through my proven ways of identifying customers that you need to build your business efficiently.

Don't forget, you will be networking with a room full of likeminded business owners who are all there to learn, build partnerships and support your business!