The Reset

By curating positive news, hosting events, coordinating volunteers and selling merchandise, East Croydon Cool aims to strengthen local pride and encourage people to welcome the exciting new changes redevelopment brings whilst celebrating the businesses, organisations and people who have been here for years. East Croydon Cool wants to inspire residents to become active local citizens to ensure the Croydon community continues to shine as bright as its new buildings do. Whilst there is a strong focus on East Croydon, great news from across the Borough is also highlighted.

East Croydon Cool

An anti-networking event for Croydon’s exhausted small business owners and solopreneurs.

The Event Rooms

Introducing The Reset – a new event from <a href="https://www.instagram.com/eastcroydoncool" title="https://www.instagram.com/eastcroydoncool" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">East Croydon Cool</a> designed for all you small business owners who are feeling burnt out and uninspired - running on caffeine and willpower. It’s time for a Reset and to get back on track...Running a small business is tough. You’re the CEO, marketer, customer service rep, accountant, and office cleaner all in one. Between late-night admin, endless ‘quick calls,’ and the pressure to always be on, it’s no wonder small business owners often end up stressed, stuck, or one missed invoice away from a breakdown. If you’ve ever thought “Maybe I should just quit, go off-grid and live off the land?” this event is for you.As an anti-networking event, The Reset is all about ditching the typical small talk, forced connections, and the pressure to constantly “sell yourself” that comes with traditional networking. Instead, we focus on creating real, meaningful conversations that allow you to connect with others in an authentic, down-to-earth way.At The Reset, you’ll meet other small business owners who, like you, are looking for a safe place to be real. We create activities and opportunities that encourage vulnerability, transparency, and mutual support. This isn’t about making business deals—it’s about sharing experiences, challenges, and growth in a way that feels human.This isn’t one of those events where you awkwardly swap business cards (to never speak again). This is real talk, real connections and real action. <h3>What to Expect</h3> <ul><li>Get it off your chest. A Speed Venting session - think speed dating meets therapy! This activity will help you release the pressures of running a business and connect you with others who really get it.</li><li>Get inspired. A no-BS chat with local creative entrepreneur - <a href="https://www.laura-sawyer.com/" title="https://www.laura-sawyer.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Laura Sawyer</a> (designer of <a href="https://www.the-south-wing.com/" title="https://www.the-south-wing.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The South Wing</a>), will talk about the failures, lessons, and hard-earned wins that didn't make it to social media. She’ll be getting real about her career struggles and missteps (so you can learn from her journey!)</li><li>Get back on track. Business Reset Sessions - these small-group workshops are designed to tackle what’s keeping you stuck and help you walk away with fresh ideas and an actual plan</li></ul>Check out the Agenda for a full run down of the evening.Spaces are limited to 30 seats so don’t miss out. Book your ticket and give your business The Reset it deserves. This event is for small business owners or self-employed individuals only. When purchasing your ticket, you'll need to provide either your Company Registration Number (if you're a Limited Company) or your Unique Tax Reference number (if you're Self-Employed).The free Business Reset sessions are provided by <a href="https://www.impactcroydon.co.uk/" title="https://www.impactcroydon.co.uk/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">IMPACT Croydon</a>, a free innovation programme funded by Croydon Council to help businesses and entrepreneurs develop and launch new offerings for people and places in Croydon borough.

Agenda

Grab a drink, meet other business owners, and prepare to bond over shared entrepreneurial trauma.


Arrival 

A no-BS chat with local creative entrepreneur, Laura Sawyer, on her biggest failures, lessons and what she wish she’d known sooner. Expect unfiltered insights, vulnerability, hard-earned wisdom, and zero sugar-coating.

Speed Venting 

A no-BS chat with a local entrepreneur on their biggest failures, lessons and what they wish they’d known sooner. Expect unfiltered insights, hard-earned wisdom, and zero sugar-coating.

Mistakes that Made Me

Time to move from frustration to action. Pick your table and tackle the thing that’s been keeping you up at night. Whether it’s sorting out your workload, figuring out what’s next for your business, or shaking off imposter syndrome, these sessions are all about practical fixes. Led by innovation specialists from IMPACT Croydon, these sessions will help you reframe challenges, find smarter ways to work, and walk away with fresh ideas (and actual next steps) to get unstuck.                                                                                                                                                                                                  
Choose from Table One - Purpose, Table Two - Prioritisation or  Table Three - Progress.

Business Reset Sessions 

No sales pitches and no forced LinkedIn connections - just good vibes and real conversations with people who get it.

NOTworking Drinks

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The Reset

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The Reset

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