Four leading speakers share their knowledge and experience on Uncertainty, Risk Taking, Judgement and Decision Making.

A day of practical advice, real life examples, original thinking, provocation and new ideas.

This Event Offers You:

Important insights on how to improve many aspects of business, from decision-making to ethical sales and persuasion.

How you can improve your connection and communication with clients and prospects.

Why humans are pre-wired to make mental short cuts.

Examples of these short cuts – the biases and heuristics that affect our judgement in markets and real life.

An explanation on how self-awareness and self-discipline techniques can mitigate our potential bias-derived errors.

You Will Learn About:

The principles of influence and how to translate them into action.

How to challenge your own assumptions to make better decisions.

How to be a better buyer and seller, whether of product, investments or ideas.

Practical commercial applications on pricing, promotions and messaging.

Event Schedule

08.45 – 09.15 Welcome Breakfast & Registration

09.15 – 09.20 Michael Wilson - Opening Remarks

09.20 – 10.00 Gerald Ashley - From Here to Uncertainty

10.00 – 10.50 Richard Shotton - Behavioural Science: Fad or The Future?

10.50 – 11.10 Coffee Break

11.10 – 12.20 Richard Shotton - Human Behaviour - Theory to Application

12.20 – 13.20 Lunch

13.20 – 14.20 Paul Craven - Your Mind Plays Tricks

14.20 – 14.40 Coffee Break

14.40 – 15.40 Paul Craven - The Magic of Behavioural Science

15.40 – 16.30 Rory Sutherland in conversation with Michael Wilson

16.30 Close

About the Speakers

Rory Sutherland

Legendary Marketing Guru - Rory is the Vice Chairman of Ogilvy, a post which he describes as "an attractively vague job title" which has allowed him to co-found a behavioral science practice within the agency. He is also author of the much acclaimed "Alchemy: The Surprising Power of Ideas That Don't Make Sense"

Richard Shotton

Founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing. His best-selling book, "The Choice Factory" won the 2019 Biz Books Award for Sales & Marketing.

Gerald Ashley

Advisor, author and speaker on Risk and Uncertainty. Gerald has spoken and trained in over 20 countries, and will show how we misunderstand risks and have too narrow a view of models & decision making. He has also authored a number of books on Financial Speculation, Change, Decisions, & Networks

Paul Craven

Paul is a behavioural economics expert with a very strong background in finance and asset management. He helps his clients enhance their communication, decision making and sales skills using behavioural economics and psychology. Paul is also a member of the exclusive Magic Circle.

Michael Wilson - Moderator

Michael has been voted Business Broadcaster of the Year by the World Economic Forum. He co-authored Fixing Britain with Lord Digby Jones and is the longest serving business and economics editor in UK television.