The Shift from SEO to AI Brand Authority is here, are you onboard?

About the event

Google’s search experience has been fundamentally transformed. The new AI Mode invites users into a conversational search, where AI-generated responses now appear as the primary result. Rather than simply directing users to a list of websites, AI Mode instantly synthesises information from hundreds of sources at a speed and depth beyond human capability. It acts as a conversational assistant, providing direct answers and rich, contextual summaries right within the browser, seamlessly guiding the user journey.

This shift means users no longer need to visit websites for basic information, the AI now fulfils that need instantly. This seminar explores what this new reality means for your business, and how brands must adapt their content and digital strategies to remain visible and relevant in an AI-first search landscape.

This session addresses what this seismic change means for your brand’s earned and owned media, and provides a clear, high-level strategy to help you respond.

Who Should Attend

CMOs, digital, brand, comms, and content leaders who need to future-proof their discoverability in an AI-powered search environment.

Join this session to:

• Understand Google AI Mode: What it is, how it works, and its impact on the user journey.
• Learn about the Threat and the Opportunity: How AI Mode responses are reshaping brand visibility, and what it means for your reputation.
• Learn about AI Search Optimisation: Accessing the right datasets for visibility and performance insight.
• Find out about the New Rules of Conversation Marketing: Practical approaches to AI query stream analysis, schema markup structuring, and multi-channel analytics.
• Understand Rapid Response Strategy: The essential first steps every brand must take to adapt and remain discoverable.