Join us for a very special webinar, to launch our groundbreaking report: Towards Reimagining Advertising 🔮

Many of us share a dream of how the industry could redirect its superpowers towards the greater good of the people and planet.

Towards Reimagining Advertising is a portal to the future.

With 12 changemakers from diverse parts of the advertising ecosystem—including creative agency AMV BBDO, media owner Channel 4, awards body D&AD, insights agency Kantar, brand NatWest, and media agency OMD— we asked, what could a different future for all parts of the advertising ecosystem look like?

Our report captures the journey, discoveries and recommendations. Most importantly, it captures details of some of the shifts we can put into practice today with case studies from our trailblazers.

Join us for a very special webinar to hear all about this first-of-its-kind initiative for:

Key insights unearthed from our experimental process from the Purpose Disruptors team
Inspiration from our trailblazing changemakers who’ll share how they've been translating Futures Thinking into action on the ground
Plus hear from a world-leading systems change expert, who’ll illuminate the playful provocations which helped shape the Reimagining Advertising journey.

As an industry with immense influence over culture, consumption, and aspiration - the time is now to tell a new story, in service of our one planet and our shared future.

The programme was co-created with the brilliant RSA, Jahnvi Singh and Andy Thornton — world-leading thinkers in systems change and regenerative leadership, and was supported by our research partner King's College London.

Towards Reimagining Advertising Webinar