Transform your digital strategy

Your trainer will be Zoe Amar, Director of Zoe Amar Communications. Zoe and her team have advised many leading organisations about digital strategy, including the Commonwealth War Graves Commission, Crimestoppers and Charities Aid Foundation. She writes for The Guardian about digital communications and co-founded the #socialceos awards.Please see our website at www.zoeamar.com.

Zoe Amar Communications

Digitally mature organisations are 26% more profitable than others and earn 9% more revenue from existing assets. Yet there’s a bewildering amount of information about digital channels out there. How can you cut through the noise and develop a strategy that helps your organisation stay ahead of your audience and its competitors?
Our course will help you develop a digital strategy that means your organisation not only achieves its goals but is ready to face the digital age. We’ll cover not only how to create a winning strategy but also less talked of but equally essential areas such as buy-in, culture and managing risk. We’ll also look at what digital transformation really is and how to take your organisation there. The insights we share will be tailored to your needs, whichever sector you work in.
By the end of the course you’ll have learned: • How to develop a digital strategy and embed it into your organisation • Digital transformation- what it is and how you can transform your organisation • How to get buy-in for your digital strategy, manage expectations and take people with you (including other teams) • How to develop a culture and ways of working where digital flourishes • Skills- how to assess and improve digital skills amongst your people • How to manage risk • The 4 areas every digital strategy needs to get right • Case studies of organisations who are exceling in digital • What success looks like and how to get there

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Transform your digital strategy

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