Turn It Upside Down: The Iterative Advantage
Why iteration — from prototyping to AI-assisted workflows — is becoming a competitive design strategy.
Why iteration — from prototyping to AI-assisted workflows — is becoming a competitive design strategy. Designers are increasingly embracing iteration as a form of research and refinement, using both physical and digital tools to test, evolve, and strengthen ideas quickly. This session explores how rapid experimentation improves outcomes and how communicating process—not just final results—can build stronger client understanding and trust.
Why iteration — from prototyping to AI-assisted workflows — is becoming a competitive design strategy.
Why iteration — from prototyping to AI-assisted workflows — is becoming a competitive design strategy. Designers are increasingly embracing iteration as a form of research and refinement, using both physical and digital tools to test, evolve, and strengthen ideas quickly. This session explores how rapid experimentation improves outcomes and how communicating process—not just final results—can build stronger client understanding and trust.
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Highlights
- 1 hour
- In person
Location
The Charterhouse
Charterhouse Square
London EC1M 6AN
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