TYPOCIRCLE Presents How&How Studio

The Typographic Circle was formed in 1976 to bring together anyone with an interest in type and typography.We are a not-for-profit organisation run entirely by volunteers. We stage a variety of type and typography related events including a series of diverse monthly lectures by well-known industry speakers, and the annual New York Type Directors Club exhibition. Previous speakers have includedTrevor Beattie,Stefan Sagmeister,Ken Garland,Jonathan Barnbrook,Fred Flade,MadeThought,NB Studio,Anthony Burrill,Rick Poyner,Sir John Hegarty… the list goes on.Besides being serious about type, we’re a very sociable organisation with a reputation for staging enjoyable events. We try hard not to come across as being stuffy or elitist. Membership is open to anyone with an interest in type and typography, and there are no entry tests or examinations.

The TypoCircle

How do you build brands that people understand, and will never forget?

Today the struggle for grabbing customer’s attention is tougher than it’s ever been. Yet the majority of companies still don’t understand how to create memorability. How do you build brands that people understand, and will never forget?Operating from Lisbon, London and LA, branding agency How&amp;How specializes in designing and evolving brands across digital platforms. Recent projects include rebrands for high-end sneaker brand Kick Game, user-experience software giant Hotjar and cleantech brands such as Freetree. How&amp;How have gained a lot of experience in working with tech brands, but increasingly their interest in sustainability has led to innovative projects, such as Eat Less Plastic and Deadly Dust, that raise awareness of climate change and the impact of plastic on our environment.In this talk, Founder and Exec. Creative Director of How&amp;How, Cat How, will look at how to create memorability in the creation of a brand; as well as lifting the hood on her agency process and set up.

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TYPOCIRCLE Presents How&How Studio

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