"A huge thank you again for such an informative course yesterday, Chloe and I are super inspired and excited to put into practice our newfound skills." - Sandy Ortanca, Communications Executive, PZCussons Beauty

In this fast-paced digital world, PRs and comms teams need to work harder than ever to get their stories and messages into the media. Skills such as storytelling, building relationships and knowing just what journalists are looking for across digital and print platforms are as important as confident pitching and writing powerful press releases.

Run by experienced national journalists Karen Attwood (ex Independent on Sunday, Press Association) and Becky Howard, (Stylist Live 2016, former celebrity editor of Good Housekeeping) of Nine Media (www.ninemediatraining.com), this course has been specially curated to deliver fantastic, insider content that will leave PRs of all levels motivated, energised and bursting with new ideas.

Journalist Secrets reveals the inner workings of journalists and how they choose what they cover and why. It covers the day in the life of a journalist, how stories make it into the press and the hidden routes to getting coverage.

How to Build a Powerful Network Personal contacts are at the heart of successful PR - so learn how to develop those all-important relationships with journalists the right way



Press Release Bootcamp covers the essential tools to craft great releases, find the hidden news stories to make journalists take notice and practical tips on sending out your message. The majority of press releases sent to journalists are deleted - learn how to make sure yours isn’t.



Pitch Perfect shows how to target journalists the right way. This session reveals the tips and tricks to get journalists listening to your phone call and replying to your email, including how to tailor your approach to different journalists and what NEVER to say during a phone call.

Twitter Hacks reveals just how Twitter has revolutionised the way journalists work – and how you can use this for you and your clients.

By the end of the day you will be confident in approaching journalists, be able to find the hidden news stories for your clients, craft ‘journalist ready’ press releases, know how to stand out from the crowd on social media and create a strong online identity.

"Thank you Karen and Becky for an informative and insightful day. By far the most helpful PR course I've been on." - Naomi Chow, PR and Community Manager for Jellyfish UK.

"Every PR should attend this day...it's so useful. Not just for new PRs but a great refresher for anyone in the industry." - Sandra Amos, PR Executive, Commotion Communications

FAQs

Are there ID requirements or an age limit to enter the event?

No

What are my transport/parking options getting to the event?

By tube: London Bridge (Jubilee and Northern lines ); Borough (Northern line); Southwark (Jubilee and Northern lines)

By rail: London Bridge rail station is a 10 minute walk

By bus: Numbers 381 and RV1 stop along Southwark Street – get out at stop SW, just before Great Guildford Street. The 344 goes down Southwark Bridge Road – get off at stop BJ just after the crossroads of Southwark Street and Southwark Bridge Road.

What can/can't I bring to the event?

Bring notepad and pen and any questions you may wish to ask the trainers on the day.

Where can I contact the organiser with any questions? Email karen@ninemediatraining.com

Is my registration/ticket transferrable?

Yes, if you are unable to attend a colleague can attend in your place

What is the refund policy?

:: If cancellation occurs eight days or more prior to the reserved course, then you are entitled to the following: (I) To send another delegate from the same company to attend the reserved course; or (II) To select an alternative Nine Media Training & Consultancy course to be attended by you; or (III) A refund minus £25 administration fee.

:: If cancellation occurs within seven days of the reserved course, then no refund will be made, Selection of another delegate from the same company to attend the reserved course is still possible.

The name on the registration/ticket doesn't match the attendee. Is that okay? Yes

WHEN

Tuesday, March 20, 2018 from 10:00 to 17:00 (BST) - Add to Calendar

WHERE

citizenM hotel London Bankside - 20 Lavington Street, London SE1 0NZ, United Kingdom - View Map