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"Under the Influence: Putting Peer Pressure to Work" with Prof Robert Frank

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The Henry Jackson Society

The Henry Jackson Society, Millbank Tower

21-24 Millbank, London

London

SW1P 4QP

United Kingdom

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The Henry Jackson Society is delighted to invite you for a fascinating talk by Professor Robert Frank about his recent book.

About this Event

Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that’s what friends and neighbors do.

In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone.

SPEAKER: 

Professor Robert Frank

H. J. Louis Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management

CHAIR:

TBC

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Location

The Henry Jackson Society

The Henry Jackson Society, Millbank Tower

21-24 Millbank, London

London

SW1P 4QP

United Kingdom

View Map

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