In today’s digital-first world, data has become one of the most valuable assets to any business. We all supply our data in many forms in both our personal and business activities, by using our digital devices, software and smartphones.

By understanding the data and analytics that are available to us, businesses can leverage this insight to target key customers, stay ahead of the trend curve with innovation, navigate disruption and increase their commercial opportunities and profits.

In this webinar, presented by innovation consultants, Edenic Group, we will define the meaning behind big data, and demonstrate how businesses have used this to grow.

Edenic Group is a team of innovation consultants and behavioural change experts with many years’ experience developing disruptive thinking and innovation concepts to globally recognised brands.

The Group helps brands and organisations to be disruptive, embrace digital and think differently. Edenic Group’s team helps to develop new products, services and innovations solutions across any sector.

We will answer these questions…

What is Big Data and Data Analytics?
Why does data matter to business?
How to use data and analytics to grow your business

Agenda

Introduction
What is big data?
Data driven thinking
The power of numbers (examples)
Data Funnels & Data lakes
Data Driven Automation
How to get started.

*Please note that webinars are recorded and made available for viewing on online platforms to help support businesses. By registering, you consent to the webinar being recorded and shared.

Understanding Big Data and Data Analytics for SME's

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