Understanding Google Analytics - Half-day Training Course - Guildford

Advantecis one of the South's leading digital agencies, with an in-house team of specialist website design, programming and marketing experts. We run a regular programme of events, seminars and workshops for business-people looking to keep abreast of digital marketing and development trends.

Advantec

<H2>WHAT’S IT ALL ABOUT?</H2>
<P>Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Learn how to make full use of the powerful features, tools, and reports available with Google Analytics.</P>
<P>At the end of the course, you will leave with a far better understanding of how to gain insights into how your users find and interact with your website. </P>
<P>An in-depth, intermediate half-day training session on how to use Google Analytics.</P>
<P><BR></P>
<HR>
<H2>WHAT WILL WE COVER?</H2>
<UL>
<LI>Installing and testing Google Analytics</LI>
<LI>Analytics Key terms</LI>
<LI>Identifying your traffic sources</LI>
<LI>Demographics and audiences</LI>
<LI>Segmenting your website visitors</LI>
<LI>Micro vs. macro goals</LI>
<LI>Tagging your marketing campaigns</LI>
<LI>Assessing user behaviour</LI>
<LI>Reporting and measurement</LI>
</UL>
<P><BR></P>
<HR>
<H2>WHO SHOULD ATTEND?</H2>
<UL>
<LI>Marketing professionals</LI>
<LI>Digital marketing professionals</LI>
<LI>Advertising professionals</LI>
<LI>E-Commerce professionals</LI>
<LI>Web analysts</LI>
<LI>Anyone with an interest in how to make the world’s most popular analytics software work profitably for them!</LI>
</UL>
<P><BR></P>
<P><BR><SPAN>Please email jocelyn@advantec.co.uk or telephone 01489 874830 if you would like more details.</SPAN></P>

University of Surrey

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Understanding Google Analytics - Half-day Training Course - Guildford

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