What is it about?

In this session you’ll gain an understanding of the basics of Google Analytics. You’ll work through the dashboard; understanding how to personalise it so that you can report on what you need.

You’ll look at what the data tells you and how to respond to it, paying particular attention to how you can measure your website activity since the lockdown period began in March.

What will you gain?

An understanding of what Google Analytics can tell you – how it translates audience behaviour on your website
Insight into how to respond to the data
Practical guidance on setting up a dashboard

Who is it for?

The session is aimed at those who have limited experience of using Google Analytics and would like a better understanding of how to use it effectively.

Delivered by:

Ciaran Rogers is the Marketing Director at Target Internet a digital training agency offering straightforward and easy to understand digital marketing advice. He also produces and co-hosts The Digital Marketing Podcast, Target Internet's top 10 iTunes Podcast.

An experienced digital strategist with over 20 years experience, Ciaran has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients. His career has covered work in both B2B B2C markets as well as work for non profit organisations.

Please note: this event is being run in partnership with South East Museum Development. Therefore places are only available to organisations either in the East Midlands or South East region. By signing up to the training you agree to adhere to MDEM's terms and conditions, including completing the post session evaluation.

Understanding Google Analytics

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