Google Analytics for charities, community groups and social enterprises

Learning Level: Foundation

If you are going to start investing time and money into paid advertising you need to ensure you are measuring your results clearly – thanks where Google Analytics can help.

Google Analytics is a very important digital marketing tool, but seriously underused by most charities, community groups and social enterprises.

Google Analytics allows you to track and understand your visitors behaviour on your website, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors to your website.

This workshop teaches the basic features of Google Analytics including how to create an account, implement tracking code, analyse basic reports, and set up goals and campaign tracking.

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This workshop is delivered as part of Velocity Devon - a programme of support for all voluntary, community and social enterprise organisations in Devon funded by the Government's Community Renewal Fund.