Understanding the Dynamics of the Product Life Cycle

CHERISH Digital Economy Research CentreSwansea University

CHERISH Digital Economy Research Centre, Swansea University

<P>Join us for a talk and lunch just off the Wallace Landing on the first floor of the College of Science.</P>
<P>David Siegel, resident scholar at the Computational Foundry is giving a fascinating technical talk on the the dynamics of the product lifecycle and the product development process.</P>
<DIV CLASS="docs-material-appbar" ROLE="group">
<DIV>
<DIV>
<DIV>
<DIV>
<DIV>
<DIV CLASS="cell-input" ROLE="textbox">Working as a professional UX researcher in industry requires adapting methodology to fit within product development processes, getting buy in, and establishing collaborative relationships. There can be a fine line between adaptation and compromising away core aspects of research quality. This talk will examine pressures in the product development process. It will also point out some research practices that have become the norm as the field has matured and been integrated in industry can undermine professionalism and quality.<BR></DIV>
</DIV>
</DIV>
</DIV>
</DIV>
<DIV CLASS="formula-bar-hoverable"><BR></DIV>
<DIV CLASS="formula-bar-hoverable">
<P><STRONG>About David Siegel</STRONG></P>
<P>David's wide-ranging UX career encompasses working with Hewlett Packard, Microsoft, eBay, SAP, Medtronic, Toyota and many others. These have covered the gamut from tactical usability work to helping set the direction for entire families of products, and transforming companies' product development practics. David has experience across many technical domains, and settings ranging from thatched-roof cottages in India, to the accounting department of Chinese banks, to surgery suites.</P>
<P>He recently worked as a member of the UX team at Google focusing on Google's internal systems for sales, marketing and support. As Lead Researcher for the company's internal CRM, a powerful system supporting Google's world-wide sales force. </P>
<P>David's residency is supported by the CHERISH Digital Economy Research Centre at Swansea University.</P>
<P><BR></P>
</DIV>
<DIV><BR></DIV>
<DIV><BR></DIV>
<DIV><BR></DIV>
</DIV>
<DIV><BR></DIV>
<DIV><BR></DIV>
</DIV>
<DIV><BR></DIV>
<DIV>
<DIV>
<DIV CLASS="waffle-revisions-container"><BR></DIV>
<DIV>
<DIV CLASS="grid-container">
<DIV CLASS="row-headers-background"><BR></DIV>
<DIV CLASS="column-headers-background"><BR></DIV>
<DIV CLASS="selected-row-headers-background"><BR></DIV>
<DIV CLASS="selected-column-headers-background"><BR></DIV>
<DIV>
<DIV CLASS="grid-table-container fixed-table-container">
<DIV CLASS="grid-fixed-wrapper">
<DIV CLASS="goog-inline-block fixed4-inner-container"><BR></DIV>
<DIV CLASS="goog-inline-block fixed4-inner-container">
<DIV CLASS="waffle-background-container"> </DIV>
</DIV>
</DIV>
</DIV>
<DIV CLASS="grid-table-container">
<DIV CLASS="grid-scrollable-wrapper">
<DIV CLASS="goog-inline-block grid4-inner-container"><BR></DIV>
<DIV CLASS="goog-inline-block grid4-inner-container"><BR></DIV>
</DIV>
</DIV>
</DIV>
</DIV>
</DIV>
</DIV>
</DIV>