Usability Testing Workshop (2 days)

The Landing is a space where companies can unlock innovation, grow and collaborate. With access to events, co-working space, offices and facilities such as User Experience Labs, Rapid Prototyping facilities, VR room filled with the latest immersive technology, 5G Hub and Business Lounge.As well as superb connectvity and 'anytime accessibiltiy', it's the tech and digital enterprise at the heart of MediaCityUk which gives startups and SME's the opportunity to be part of a rapidly growing tech and business community.If you'd like any more information about our virtual events or getting in touch with one of the team, please email info@thelanding.org.uk

The Landing @ MediaCityUK

<H2>Building an app, website, game, or other digital product? This two-day workshop will guide you through the basics of UX and usability testing, with hands-on time in our UX labs.</H2>
[Please note you must be available to attend both days: 13th & 14th December, 9:00am - 4:30pm] 
You'll learn:
<UL>
<LI>
Why user experience is so important, and the place of usability testing in product development
</LI>
<LI>
How to design a basic user research project
</LI>
<LI>
How to run a user research project in a live environment
</LI>
<LI>
How to analyse and learn from results
</LI>
</UL>
At the end of the two days, you'll be able to run your own usability testing for your products, with a greater understanding of how it can be used in product development and optimisation processes. 
This workshop is fully-funded for digital/tech businesses in Greater Manchester by the European Regional Development Fund.
<HR>
<H3>Schedule:</H3>
Day 1
<UL>
<LI>Introductions & about PRWD</LI>
<LI>Setting the scene</LI>
<LI>Business changing case study</LI>
<LI>The PRWD methodology for moderated user research</LI>
<LI>Live demonstration</LI>
<LI>Delegate live workshop (part 1)</LI>
</UL>
Day 2
<UL>
<LI>Day 1 recap</LI>
<LI>The strategic opportunity and importance of user research</LI>
<LI>Business changing case studies</LI>
<LI>Observation techniques and tools</LI>
<LI>Post-research activities and reporting</LI>
<LI>Delegate live workshop (part 2)</LI>
<LI>Presenting, hypothesising, A/B testing, UX Design & User-Centred Design. Experimentation Culture. Competitive Advantage</LI>
<LI>Intelligent persona creation</LI>
<LI>Additional resources and Q&A</LI>
</UL>
 
<HR>
This programme is fully funded by the European Regional Development Fund
Please note that we can accept 1 application per eligible company. Eligibility criteria are:
<UL>
<LI>Annual turnover less than €50 million</LI>
<LI CLASS="MsoNormal">Balance sheet less than €43 million</LI>
<LI CLASS="MsoNormal">No other organisation may own more than 25% of the SME</LI>
<LI CLASS="MsoNormal">Greater Manchester Based</LI>
<LI CLASS="MsoNormal">250 employees or less</LI>
<LI>Company must not have attended another fully-funded 12 hour workshop programme provided by The Landing </LI>
</UL>
Not sure if you're eligible? <A HREF="mailto:shu-ling.li@thelanding.org.uk" TARGET="_blank" REL="nofollow noopener noreferrer">Drop us a message</A>
 
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Usability Testing Workshop (2 days)

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Usability Testing Workshop (2 days)

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