Building an app, website, game, or other digital product? This two-day workshop will guide you through the basics of UX and usability testing, with hands-on time in our UX labs.

[Please note you must be available to attend both days: 13th & 14th December, 9:00am - 4:30pm]

You'll learn:

• Why user experience is so important, and the place of usability testing in product development

• How to design a basic user research project

• How to run a user research project in a live environment

• How to analyse and learn from results

At the end of the two days, you'll be able to run your own usability testing for your products, with a greater understanding of how it can be used in product development and optimisation processes.

This workshop is fully-funded for digital/tech businesses in Greater Manchester by the European Regional Development Fund.

Schedule:

Day 1

• Introductions & about PRWD
• Setting the scene
• Business changing case study
• The PRWD methodology for moderated user research
• Live demonstration
• Delegate live workshop (part 1)

Day 2

• Day 1 recap
• The strategic opportunity and importance of user research
• Business changing case studies
• Observation techniques and tools
• Post-research activities and reporting
• Delegate live workshop (part 2)
• Presenting, hypothesising, A/B testing, UX Design & User-Centred Design. Experimentation Culture. Competitive Advantage
• Intelligent persona creation
• Additional resources and Q&A

This programme is fully funded by the European Regional Development Fund

Please note that we can accept 1 application per eligible company. Eligibility criteria are:

• Annual turnover less than €50 million
• Balance sheet less than €43 million
• No other organisation may own more than 25% of the SME
• Greater Manchester Based
• 250 employees or less
• Company must not have attended another fully-funded 12 hour workshop programme provided by The Landing

Not sure if you're eligible? Drop us a message