CUE Ltd is offering a series of bespoke workshops through the Coventry and Warwickshire Innovative Place Test Bed project. The workshops are part-funded by the European Regional Development Fund.

The FREE User Testing workshop is a master-class for anyone that is in the process of launching a new product, service or idea.

Ralph Waldo Emerson is famously quoted as having proclaimed “Build a Better Mousetrap and the World will beat a Path to Your Door” but is that right? Is the success of a new product or service as simple as being better than its competition? Many great products and services have learned the hard way that it is more complicated than that.

ne of the most important steps in the process of launching a successful new business idea is the process of User Testing at various stages along the stages of its development journey.

Why not join Blue Sky and CUE Ltd on this workshop to make sure that you have fully considered the key step of engaging your potential users at all of the important stages in the product development process.

• User input at the need, inception and initial concept stage

• Techniques and Tools for User Research

• Rapid Prototyping during the User Test Phase

• Recruitment of the Right User Test Panels for your Product and the stage of its development lifecycle

• Establishing User Tests, Moderation of the Test, Monitoring and Measuring the Results

• Collection and Analysis of User Test Behavioural Data (and avoiding observational bias)

• Cost, Benefit, Design for Manufacture, Packaging, Environmental and Regulatory Implications

• Usability Tests that meet International Standards

• Share ‘real-world’ experiences of failures and successes

This workshop is specifically designed for any owner/manager, entrepreneurs, product development engineers, designers (including web-site developers) and marketing managers who want to experience hands-on techniques for testing and evaluating their designs with end users.

Refreshments and lunch is provided.

To be eligible for this workshop you must be:

• An SME based in Coventry or Warwickshire

• Have an innovative product, service or idea to take to market

• Able to commit to recieving a minimum of 12 hours support from the project

Additional eligibility checks will be made prior to the workshop