Using internet search data to improve health research

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Smart Data Research UK

Join Smart Data Research UK for a webinar with Google Health UK.

These days it's not unusual for people to turn to the internet to ask health-related questions, in many cases long before they seek professional advice and care.This has led to growing interest within the research community about how to use this data to better understand people's health and behaviour and to improve health outcomes more broadly.In response to recent regulatory changes, platforms such as Google have launched new data portability products that make it easier for users to consent to <a href="https://support.google.com/accounts/answer/14452558" title="https://support.google.com/accounts/answer/14452558" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">share their </a><a href="https://support.google.com/accounts/answer/14452558" title="https://support.google.com/accounts/answer/14452558" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">internet consumer search data</a> with authorized third-party users or apps. This creates significant potential for researchers by enabling easier access to a wider universe of data for research.This one-hour webinar, jointly hosted by <a href="https://www.sdruk.ukri.org/about/" title="https://www.sdruk.ukri.org/about/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Smart Data Research UK</a> and <a href="https://health.google/" title="https://health.google/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Google Health UK</a>, will explore the impact of these changes and their implications for research and innovation for the public good. Aims 1. Learn how internet search data has the potential to improve the diagnosis of key health conditions such as cancer and mental health disorders2. Explore the utility of the API for social and health research using internet search data3. Build awareness of the Google Portability API amongst researchers in the UK and internationally Speakers <ul><li>Joe Cuddeford, Director, Smart Data Research UK</li><li>Dr Susan Thomas, Director, Clinical, Google Health UK</li><li>Jessie 'Chuy' Chavez, Engineering Manager, Data Protection and Portability, Google</li><li>Professor Matthew Thompson, Clinical Research Scientist, Google</li><li>Dr Srdjan Saso, Consultant Gynaecologist and Gynaecological Cancer Surgeon and Honorary Clinical Lecturer, Imperial College London</li><li>Emmanouil Tranos, Professor of Quantitative Human Geography, University of Bristol | Fellow at the Alan Turing Institute</li></ul> Who should attend? <ul><li>Public health researchers: Interested in using novel data types to understand population health trends and improve public health outcomes. </li><li>Social scientists: Studying online behaviour and its impact on health outcomes. </li><li>Medical researchers: Exploring the potential of internet search data for disease surveillance, early detection, and understanding patient experiences. </li><li>Data scientists: Interested in using large datasets from search engines for health research. </li><li>Researchers unfamiliar with Google portability products</li></ul> About Smart Data Research UK The Smart Data Research UK programme is a UK Research and Innovation investment (UKRI) in digital infrastructure. Smart data is generated through our engagement with the digital world via apps, social media, and navigation systems. Smart Data Research UK will provide safe and secure data access, safeguard public trust, and build capability for cutting-edge research and innovation. Visit: <a href="http://www.sdruk.ukri.org/" title="http://www.sdruk.ukri.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.sdruk.ukri.org</a> Smart Data Research UK adheres to <a href="https://www.ukri.org/publications/data-protection-policy/" title="https://www.ukri.org/publications/data-protection-policy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">UKRI Data protection policy</a>. Your personal data will be handled in line with UK data protection legislation and managed securely. If you would like to know more, including how to exercise your rights, please see the <a href="https://www.ukri.org/about-us/privacy-notice/" title="https://www.ukri.org/about-us/privacy-notice/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">UKRI privacy notice</a>. You can also read more about our ethical conduct and responsible data practices on our website <a href="https://www.sdruk.ukri.org/our-work/ethics-and-responsibilities/" title="https://www.sdruk.ukri.org/our-work/ethics-and-responsibilities/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Smart Data Research UK</a>.<h4> </h4>