Using Simon Sinek’s What, How, Why to help build an elevator pitch

When you are asked to talk about your business are you ever lost for words? Or perhaps you have too many words? Maybe you struggle to get your point across, your USP? This session from Rob Harrison, Consultancy Partner at Glued, will provide you with a formula for how to be more fluid, concise and incisive about what you say about your business. Whether that be in conversation or in the more pressured circumstances of an ‘elevator pitch’. Rob will draw on Simon Sinek’s “Getting to the Why’ to help drill down into your valuable difference, and how that can make the way you speak about ‘what’, ‘how’ and ‘why’ you do what you in a much more powerful way.

Guest speaker's bio:

Rob works with organisations so they can be proud in their brand, confident in their marketing and delighted with their results. With 38 years’ experience in marketing and communications businesses Rob has skills in research, branding, consumer advertising, dealer support, direct marketing, internal communications, online communications and marketing, press and public relations. He provides brand and marketing consultancy services and delivers workshops face-to-face and online as part of his own marketing and as a service in its own right.

Rob is Chair for the Federation of Small Businesses in the West Midlands and a is a trained mentor.

Please note:

1. Reminder emails will be sent to you the day before, with a further reminder on the day of the event.

2. Photography and video production may be taking place at the event, and these images may be used in the CIPD newsletters.

3. By attending the event, you are giving your consent for your image to be used on any CIPD promotional materials.

4. As we are supplying refreshments, if you can no longer attend, please cancel your place either on Eventbrite, responding to this email.

5. This event may include an external speaker who has prepared their own presentation. Any views or opinions expressed by the speaker are their own and do not reflect those of the CIPD.

6. Please note that refunds for CIPD Non-Member tickets will only be available until 7 days prior to the event, any cancelled tickets after this will not receive a refund.

7. If you require any reasonable adjustments to enhance your experience, please get in contact with us by responding to this email and we will do our best to accommodate.