Value Proposition Training Session

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Online event

Event description
This Value Proposition training session will help you communicate why your potential customer should be interested in your product/service

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Understanding the Value Proposition of your product is essential to make sure you are developing a product that is needed by the customer/end user and to convince your potential business development partners that the market opportunity is attractive and relevant.

The aim of this course is to provide you with the skills needed to identify and understand the key value proposition of the product you are using as the basis for a new business.

Tuesday 8th June from 9.30am - 12.30pm

Key areas covered in this session are:

Setting the scene- This section focuses on an introduction to the Value Proposition (VP) canvas tool, the underpinning principles and why it is essential to drill down into customer needs BEFORE you decide on the final product

Team exercise- Using a very simple product as an example, we will work in teams to apply the VP model to potential markets and profile the pains/gains that are important to the target customer groups

Testing the value proposition- This section discusses what to test, how to do it, and what the outputs mean

Putting words into action- Applying the VP tools to your own business idea


		Value Proposition Training Session image

		Value Proposition Training Session image

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Online event

Organiser Masood Entrepreneurship Centre

Organiser of Value Proposition Training Session

We have a calendar bursting with a variety of entrepreneurial events, development  programmes and competitions throughout the academic year, available to a range of audiences across the university; whether you're just curious about entrepreneurship, interested in starting your own business, or wanting to refresh your knowledge and skill-set; be sure to have a browse and get involved.

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