Value Proposition Training Session

We have a calendar bursting with a variety of entrepreneurial events, development  programmes and competitions throughout the academic year, available to a range of audiences across the university; whether you're just curious about entrepreneurship, interested in starting your own business, or wanting to refresh your knowledge and skill-set; be sure to have a browse and get involved.

Masood Entrepreneurship Centre

This Value Proposition training session will help you communicate why your potential customer should be interested in your product/service

Understanding the Value Proposition of your product is essential to make sure you are developing a product that is needed by the customer/end user and to convince your potential business development partners that the market opportunity is attractive and relevant. The aim of this course is to provide you with the skills needed to identify and understand the key value proposition of the product you are using as the basis for a new business.Monday 6th December from 9.30am - 12.30pmKey areas covered in this session are:Setting the scene- This section focuses on an introduction to the Value Proposition (VP) canvas tool, the underpinning principles and why it is essential to drill down into customer needs BEFORE you decide on the final productTeam exercise- Using a very simple product as an example, we will work in teams to apply the VP model to potential markets and profile the pains/gains that are important to the target customer groupsTesting the value proposition- This section discusses what to test, how to do it, and what the outputs meanPutting words into action- Applying the VP tools to your own business idea

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Value Proposition Training Session

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Value Proposition Training Session

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