Introduction
In today's digital landscape, video marketing has emerged as a dominant force, offering unparalleled opportunities for businesses to engage, inform, and convert audiences. However, navigating the realm of video marketing can be daunting without the right strategies in place. Join us for an insightful webinar where we delve into the essentials of video marketing, from inception to ROI optimisation.
Scott Billing - Head of Sales and Marketing at Ark Media Group will provide you with practival tips and resources for maximising your video marketing strategy as well as an opportunity to ask quesitons.
Agenda
- Where to start
Embarking on a successful video marketing journey begins with a solid foundation. In this segment, we'll discuss:
Understanding your audience: Identifying demographics, preferences, and pain points
Defining objectives: Establishing clear goals to guide your video marketing efforts.
Crafting compelling content: Brainstorming ideas and formats that resonate with your target audience.
Selecting platforms: Choosing the right channels to distribute your videos for maximum impact.
- How to get attention
In a world inundated with content, grabbing and holding viewers' attention is key to success. We'll explore:
Crafting attention-grabbing thumbnails and titles.
Leveraging storytelling techniques to create emotional connections.
Incorporating humor, suspense, or surprise to engage viewers from the outset.
Optimizing video length and pacing to maintain interest throughout.
- How to maximise ROI
Investing in video marketing yields the greatest returns when approached strategically. This segment will cover:
Understanding key performance indicators (KPIs) to measure success.
Experimenting with different elements to optimize video performance.
Repurposing content: Extending the lifespan of videos across multiple platforms and campaigns.
Leveraging user-generated content and testimonials to build credibility and trust.
- Creating a call to action
Every successful video marketing campaign should culminate in a clear and compelling call to action (CTA). We'll discuss:
Defining objectives for your CTA: Whether it's driving sales, generating leads, or increasing brand awareness.
Crafting persuasive CTAs: Using actionable language and creating a sense of urgency.
Incorporating CTAs seamlessly into video content without disrupting the viewing experience.
Testing and iterating CTAs to optimize conversion rates over time.
Conclusion
As the digital landscape continues to evolve, video marketing remains a potent tool for businesses to connect with their audience, drive engagement, and achieve tangible results. By implementing the strategies discussed in this webinar, you'll be well-equipped to harness the full potential of video marketing and propel your brand to new heights of success.
Don't miss out on this opportunity to revolutionise your marketing efforts with the power of video. Register now and unlock the secrets to impactful video marketing!
Please note it is a two-step registration process. Please reserve your place on Eventbrite and then REGISTER with Teams for the link to join the session on the day!
Contact
If you have an issues or questions relating to the session please contact:
Julie Walters
jwalters@ciob.org.uk
Mobile: +44 7548 758827
or
Jessica Wachia K
jkioko@ciob.org.uk
Tel: +44 1344 630823
Alternative Email - europe@ciob.org.uk
