Visibility over Virality

An in-person event helping marketers understand how creator marketing builds brands - and how to measure it with confidence.

Join Us for Visibility over Virality!

Influencer marketing has evolved from an experimental channel to a credible driver of brand growth.

Creators now shape how brands are discovered, discussed, compared and chosen.

Yet despite rising investment in influencer marketing, many marketers are still optimising for the wrong outcomes, chasing viral spikes over sustained visibility.

Senior teams need clearer justification that creator investment genuinely builds brands, not just generates noise.

This in-person session explores how to approach influencer marketing as a serious, repeatable growth channel.

What you’ll learn:

• How creators drive brand building beyond reach, likes or one-off spikes
• Practical frameworks for visibility and discoverability when search increasingly happens on social
• How creator content influences brand perception, competitive presence and share of voice
• Sharper language to confidently explain influencer performance internally - from CMO to CFO
• Real examples of effective creator strategies and common pitfalls that quietly limit impact

The aim is simply: better decisions, made with more confidence

Who should attend:

Senior marketers responsible for brand and growth:

• CMOs and Marketing Directors

• Heads of Brand and Communications, Digital and Social

• Senior Strategy and Effectiveness roles

• Insights and MMM stakeholders