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Explore the power of visual storytelling and use it to create compelling presentations that resonate with your audience at this hands-on evening class with data visualisation expert Laura Knight.
Death by PowerPoint – we’ve all experienced it. Slide after slide of bullet points, text and meaningless visuals. But how can we create compelling presentations that show rather than tell?
This hands-on masterclass with data visualisation expert Laura Knight will focus on strategies that will help you establish the key points of your story and identify the best way to tell that story visually.
You will learn to understand a specific audience, identify your key messages, explore visual metaphors and storytelling structures, and plan a presentation that will communicate your ideas more effectively. You will undertake practical exercises and receive feedback from Laura and your peers throughout the evening, working collaboratively to develop ideas and plan your presentation.
Whether you’re a student presenting research, an entrepreneur, a marketer or a designer, this masterclass will help you understand how to translate seemingly dry data into visuals that will inspire and inform your audience.
Content
Understanding visual storytelling
Exploring visual metaphors
Presentation formats and structures
Frameworks for transforming the verbal to the visual
Planning your presentation
Q&A
Tutor profile
Laura Knight is a graphic designer and lecturer in information design and data visualisation. For many years she was the director of design at Data Design Studios, creating impactful and engaging infographics, data visualisations and presentations for global clients. During that time, she cleaned up more than her fair share of dreadful presentations. Laura now works for clients all over the world on a freelance basis, helping them tell visual stories with data and images. She is also a lecturer in graphic design at Kingston University and the University of the Arts London.
All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.
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