Website design essentials to boost engagement and conversion

TheDigital Culture Networkis designed to support the development of individual skills and the digital maturity of organisations across the arts and cultural sector in England.The network provides practical, on the ground help: supporting you to explore and harness the benefits of technology to achieve your goals, find new ways to reach and engage audiences and develop sustainable business models.Find out more >

The Digital Culture Network, Arts Council England

This free webinar will teach you essential design techniques to turbo-charge visitor engagement on your website.

<p>In this free one-hour webinar, Andy Leitch, Websites Tech Champion, will share design tactics you can implement yourself. You’ll learn how you can make your website more visually appealing and improve visitor conversion.</p><p>This webinar will develop your creative design skills – no technical skills are required. The focus will be on how the design and layout of your website is crucial to its success.</p><p>You will learn:</p><ul><li>How to improve audience perception of your brand, organisation or artistic practice</li></ul><ul><li>How to keep people on your website longer and encourage them to come back</li></ul><ul><li>How to improve conversion: get people to do what you want them to do on your website</li></ul><h2><strong><strong>What level is it?</strong></strong></h2><p><strong><strong>Beginner</strong></strong> - This webinar is aimed at beginners with no technical skills, but there will be some useful takeaways for people of all abilities.</p><h2><strong><strong>Accessibility</strong></strong></h2><p><strong><strong>Live captions</strong></strong> and<strong><strong> BSL interpretation </strong></strong>will be available. Slides will be shared in advance. You can join/leave freely and choose how to participate.<br>Need support registering or accessing the event? Email us at <strong><strong>digitalnetwork@artscouncil.org.uk</strong></strong>. Please give at least 10 days’ notice for access requests.</p><h2><strong><strong>What type of webinar is it?</strong></strong></h2><p>An instructional session with slides, Q&amp;A, and chat interaction, hosted on <strong><strong>Zoom</strong></strong>.</p><h2><strong><strong>Who can attend?</strong></strong></h2><p>Free for those working with or for publicly funded arts and cultural organisations, or anyone eligible for Arts Council England funding, including artists, creatives and freelancers.</p><h2><strong><strong>One-to-one support</strong></strong></h2><p>Our Tech Champions can help you learn new skills, fix problems, or grow your audience. They offer bespoke, one-to-one support in areas such as strategy, websites, ticketing, data capture and analysis, social media and improving the accessibility of your online content. Available to those eligible for Arts Council England funding. Use our <a href="https://digitalculturenetwork.org.uk/ask-a-tech-champion/" title="https://digitalculturenetwork.org.uk/ask-a-tech-champion/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">online contact form</a> to get started.</p><h2><strong><strong>Can’t make it?</strong></strong></h2><p>No worries! Our webinar recordings are added to our website regularly. <a href="https://digitalculturenetwork.org.uk/about/newsletter-sign-up/" title="https://digitalculturenetwork.org.uk/about/newsletter-sign-up/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sign up to our newsletter</a> or visit the <a href="https://digitalculturenetwork.org.uk/knowledge/" title="https://digitalculturenetwork.org.uk/knowledge/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Knowledge Hub</a> for new webinars and past recordings.</p><h2><strong><strong>Privacy</strong></strong></h2><p>We may share your name, job title, and organisation with participants and partners. Contact details are only shared if you opt in. See Arts Council England’s <a href="https://www.artscouncil.org.uk/privacy-notice" title="https://www.artscouncil.org.uk/privacy-notice" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">privacy notice</a> for details.</p>

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Website design essentials to boost engagement and conversion

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