Website Integration  and Google Analytics Analysis Masterclass

What if you had an idea that could change the world?What if you could collaborate to build something that challenges the status quo?What ifyou could become part of a thriving community of entrepreneurs?find out more atwww.innovationfactoryni.comThis project is part funded by Belfast City Council, Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.

Innovation Factory Belfast

This masterclass will run through the process of setting up your WordPress site with Google Analytics Integration.

Innovation Factory, Forthriver Business Park

This masterclass will run through the process of setting up your WordPress site with Google Analytics Integration. It will cover everything related to using Google Analytics for business users.The masterclass will cover:•	Overview of the dashboard•	The basics of reports•	Understanding the Panel<ul><li>Audience</li><li>Acquisitions</li><li>Behaviour</li></ul>•	Campaign Tracking &amp; URL Tracking•	Linking in with Google Ads•	Thinking about your important KPI’s (Key Performance Indicators)•	Google Analytics and E-Commerce•	Creating Filters•	Working with Google Webmasters•	General understanding how Google Analytics works in the background•	Privacy and Legal•	Other popular available analytic tracking toolsOutput Aims•	Clear idea on how to setup Google Analytics on a WordPress site, or none WordPress site•	General understanding on how to navigate and understand the major panels and submenus•	Knowing the importance of tracking the right metric•	How Google Analytics works in the background and an overview of the privacy and legal site of thingsCompany DescriptionEducated Machine is both a Development and Training company. As trainers we have facilitated courses and events in both the Republic of Ireland and Northern Ireland, providing high quality classes and courses to students and business people who wish to learn about development, analytics and digital marketing amongst other topics.Our aim is to help our students learn all the skills they need to make their business perform better in their chosen area. As a small business ourselves we understand the challenges faced by companies struggling in their chosen market and in turn we develop our training sessions to help these students directly and efficiently. Educated Machine’s development team handle WordPress, Android and IOS projects for a variety of clients, keeping a head of the curve in an ever evolving industry.

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