What does great content look like during Lockdown?

MAKE THE VIDEO EVERYBODY ELSE WISHES THEY HADWelcome to Aspect, we help our clients discover and realise the impact film can have on what people do next, to change behaviour and to realise the true potential of film for their brand.We are an insight led video first content agency with a wide range of award winning global and UK clients - Marriott, Pukka, Etihad, Accor, Instax, Shangri-La and North Face.Films should change how people behave in relation to a brand. It can fix past mistakes, create conversations, get people picking up your product rather than walking past or putting it down.Although impactful creative solutions are often immediately appealing, without strategic input they are rarely correct and don’t deliver behavioural change.We care deeply about what people do after they view our films.The ASPECT way starts with CINEGY, our unique approach to developing video strategy.If you would like to find out more about what we do and how we work please visit our website - www.aspectfilmandvideo.co.uk

Evelyn Timson, Aspect Film

In this webinar we’ll look at how the changing landscape affects the role of brands and explore the pitfalls and opportunities when creating video content during lockdown.
Join our free webinar and gain a perspective from brands like Brita, Pukka, James Villa & dBs Music, as well as a small panel of Aspect video experts, as we consider examples of recent branded content and ask the questions:
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How have brands used video content to respond to COVID-19 so far?
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What roles are these brands adopting?
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What approaches are we seeing? How does this change by industry?
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What factors determine the success of some pieces of video content and the failure of others right now?
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In 30-40 minutes, get inspired by the best of what other brands are achieving and take away a practical checklist of ideas and opportunities to get rolling with.
Speakers: In each seminar there will be a small panel of contributors including:
Lucy Wakelin, Content & Communications Manager, Brita
Susie White, Marketing Director, James Villa
Billie George Croucher, Brand & Communications Manager, dBs Music
Lisa Killbourn, Strategist & Planning Director, Independent Eye

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What does great content look like during Lockdown?

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What does great content look like during Lockdown?

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