There can be many different reasons why an entrepreneurs starts their business journey. For me, like many others, it was redundancy. Some just get tired of the same old, same old and want to try something different. Others have a passion they want to explore.

The most successful entrepreneurs have a core reason for doing what they do. Their Why. It's the reason that drives them to get out of bed every day. Its the reason they go the extra mile time and time agauin. It's rarely about the money.

In this week's Hub we will watch Simon Sinek's TED talk where he discusses the theme of his book "Start with Why" and then we'll have a discussion to start to explore your Why? The clearer you are on your Why, the more successful your business will be.