What Measurements Matter? Proving the Power of In-Store Digital
A panel debates what brands and agencies want to know and what retailers can provide
From dwell time and digital exposure to verified sales lift, in-store measurement is advancing fast. This discussion explores what retailers and technology partners are able to provide and what brands need by way of metrics in order to ensure the store is included in marketing plans.
A panel debates what brands and agencies want to know and what retailers can provide
From dwell time and digital exposure to verified sales lift, in-store measurement is advancing fast. This discussion explores what retailers and technology partners are able to provide and what brands need by way of metrics in order to ensure the store is included in marketing plans.
Good to know
Highlights
- 45 minutes
- In person
- Doors at 11:50 AM
Refund Policy
Location
CCD Congress Center Düsseldorf - Düsseldorf Congress
Stockumer Kirchstraße 61
40474 Düsseldorf
How do you want to get there?
Agenda
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Chris Riegel Opening Keynote
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What is Powering In-Store Retail Media?
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