Winning Clients with Confidence

Authentic, value-driven sales skills for Business & Professional Services SMEs.

This workshop helps service-based businesses improve their ability to attract and win the right clients without pressure, scripts or outdated sales tactics. Delegates will clarify their market positioning, ideal clients and value proposition before exploring practical ways to prospect through LinkedIn, networking, email and phone outreach. The session emphasises authenticity, confidence and conversations that build trust.

Delivered by a specialist in service-based sales and business development with experience supporting professional services SMEs across Greater Manchester.

What will attendees take away from the Event?

• A clear understanding of their niche, ideal client and value proposition
• Approaches for authentic, non-pushy prospecting
• Practical workflows for LinkedIn and networking outreach
• Questioning techniques that uncover client needs and deepen trust
• A structured, confidence-building approach to sales conversations

Agenda

• Welcome and introductions
• Positioning, niching and defining ideal customers
• Creating a compelling value proposition
• Authentic prospecting (LinkedIn, networking, email, phone)
• Asking better questions
• Q&A and action planning

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