Winning Websites Masterclass

Is your website working for you? Can your customers find you easily? Are you generating enquiries for your business?

Your website is your shop window and can give your potential customers a really good first impression of you and your business. However, many SME’s find that developing an effective website can be challenging due to limited time, budget or from a lack of technical know-how. This half day masterclass will equip you with the knowledge you need to build a new website from scratch or help you redevelop your existing website to make it work more effectively for you. It will help you to:

• Gain a clear picture of what you need your website to do for your business and identify areas for improvement (or form the basis for a new website design brief)

• Identifying opportunities to maximise the revenue and enquiries generated by your website.

• Learn some top tips for driving more traffic to your website, including optimising your website for search engines.

• Evaluating your website’s performance with an introduction to Google Analytics.

Following this masterclass eligible businesses based in Calderdale may be able to access additional one to one support to help you analyse and improve your own website (*allocated on a first come, first served basis).

Your Facilitator

This workshop and one to one support will be delivered by Heather Robinson from Skittish Digital. Heather provides digital marketing consultancy and training to SMEs as well as larger, public sector organisations. She has had several books published and been invited to speak at industry events. Prior to managing client accounts at Skittish Digital, Heather worked in-house for a family run insurance brokers and was responsible for all elements of web development and digital marketing for 7 years.

Am I Eligible?

The Ad:Venture programme is funded by the European Regional Development Fund to support the business growth of SME’s in the Leeds City Region. You are eligible if you are:

- An SME under 3 years old

- Based in the Leeds City Region (Leeds, Bradford, Wakefield, Calderdale, Kirklees, Harrogate, Selby, Craven and York)

- Trading in an eligible sector (excluding: primary agriculture, banking and financial services, activities related to education or social care, and sectors trading directly with consumers e.g. retail and hospitality)

- Committed to achieving growth in turnover and creation of jobs