WordPress and Site Building Masterclass

What if you had an idea that could change the world?What if you could collaborate to build something that challenges the status quo?What ifyou could become part of a thriving community of entrepreneurs?find out more atwww.innovationfactoryni.comThis project is part funded by Belfast City Council, Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.

Innovation Factory Belfast

This masterclass will run through the process of setting up your WordPress site, a website name and hosting so you can get online. It will cover everything related to getting your site online; including discussion about tracking visitor numbers to your site and how to sell online. This is a very intensive course that will use live examples and practical learning to teach you. You must bring your own laptop, since all examples will be done in class!
This masterclass will cover:
<UL>
<LI>Getting Started with WordPress - What it is &amp; What does it do</LI>
<LI>Wordpress.com &amp; Wordpres.org differences</LI>
<LI>Setup account with wordpress.com</LI>
<LI>Premium features of wordpress.com</LI>
<LI>Limits of wordpress.com</LI>
<LI>WordPress Posts &amp; Pages</LI>
<LI>Advanced Page &amp; Post Features</LI>
<LI>Request Feedback Feature</LI>
<LI>Categories &amp; Tags furthering what you know</LI>
<LI>Excerpts</LI>
<LI>Slug</LI>
<LI>Contact Forms</LI>
<LI>Polls</LI>
<LI>Revisions</LI>
<LI>How to change viewing options</LI>
<LI>Adding Audio and Video</LI>
<LI>Brief intro to short codes</LI>
</UL>
<DIV> </DIV>
<UL>
<LI>WordPress Customizer </LI>
</UL>
<UL>
<LI>Premium Features</LI>
<LI>Background Images</LI>
<LI>Static Front-Page and Blog Page</LI>
</UL>
 
<UL>
<LI>Users </LI>
</UL>
<UL>
<LI>Adding extra users, Inviting new members</LI>
<LI>Personal Settings</LI>
<LI>Managing permissions</LI>
<LI>Tools</LI>
</UL>
<DIV> </DIV>
<UL>
<LI>Import material from other sources and other blogs  </LI>
</UL>
 
<UL>
<LI>Settings </LI>
</UL>
<UL>
<LI>General Settings</LI>
<LI>Reading, Writing &amp; Discussion</LI>
</UL>
<DIV> </DIV>
<UL>
<LI>Where to find more information, what to do next if you want to build a bigger and better website.</LI>
<LI>Setting up a getting a wordpress.org site</LI>
<LI>Pick a theme</LI>
<LI>Finding great themes and testing them out</LI>
</UL>
 
<UL>
<LI>Adding and editing content </LI>
</UL>
<UL>
<LI>Posts, Pages and Custom Post Types</LI>
<LI>Categories &amp; Tags</LI>
<LI>Menus &amp; Widgets</LI>
<LI>Working with Media and Media Galleries</LI>
<LI>Comments and Managing Comments</LI>
</UL>
<DIV> </DIV>
<UL>
<LI>Plugins</LI>
</UL>
<DIV> </DIV>
<UL>
<LI>The best free plugins </LI>
</UL>
<UL>
<LI>Building the basics of the site and getting things done.</LI>
<LI>Showcase of a site builder</LI>
</UL>
 
<UL>
<LI>Google Analytics and getting site stats</LI>
<LI>Basic SEO (Search Engine Optimization)</LI>
<LI>Buying a domain name</LI>
</UL>
 
Output Aims:
<UL>
<LI>Understanding of the basics and choices you face when creating a new business or simple information website.</LI>
<LI>The available tools at your disposal when working with WordPress.</LI>
<LI>What someone with limited technical knowledge can create using tools like WordPress</LI>
<LI>The important key metrics to keep in mind when building your site for your business</LI>
</UL>

Innovation Centre, Forthriver Business Park

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