Words That Work : Creating Website Content

Words That Work: Tips For Small Businesses When Creating Website Content

Join us for a FREE event aimed at small businesses or people considering starting a business in Aberdeenshire

Fly Cup Enterprises (upstairs) Thursday 25th September 2025 from 10.30am to 12.30pm

Unit 2 Burghmuir Circle Inverurie AB51 4FS

Is this event right for you?

Enterprising Aberdeenshire events are specifically for people looking to set up a business and live in Aberdeenshire. Or you already run your own business and it's based in Aberdeenshire.

About the Guest Speaker

Claire Cunningham of Word Craft is a website copywriter and blog writer based in Aberdeenshire.

She specialises in helping small, service-based businesses create websites that bring in new customers, and make it easier for people to choose them.

Claire has worked with businesses across the North East of Scotland (and across the UK and Europe) including a rural family accountant, a luxury lodge business on a family farm, a wedding boutique, a wedding cake maker, a running coach, a landscape gardener, and a construction firm.

About the event

This will be a bite-sized session packed with actionable advice (and lots of examples) to help small business owners create a website that works for their business.

• Why website copy matters: How the words on a website guide design, shape the website user’s experience (UX), and get results (sales, bookings, sign ups) for a business.

• How to structure a website: How to know what each page needs (and why) to create a clear, user-friendly site.

And a quick overview of specific focus areas (the really powerful “must focus on stuff”) including:

• Mastering the homepage headline: How to create a clear, compelling first impression so that people know if they’ve found the right person / business to help them.

• The power of social proof: How to use testimonials, reviews, and success stories to build trust with potential customers.

About Enterprising Aberdeenshire

Enterprising Aberdeenshire project is here to help and support businesses across Aberdeenshire. We can help connect businesses as well as offering one to one support.

This event is FREE and open to people who have businesses in Aberdeenshire or thinking about starting one. If you’d like more information, please contact Gayle.Walker@aberdeenshire.gov.uk