We rely on analytics to make sense of the increasingly information-dense world around us. Magazine covers urge us to be “data-driven.” Customers expect us to anticipate their needs from their behaviour. And studies confirm that organizations relying on data, rather than gut feel, deliver better profits and productivity than their competitors. But humans are messy. We’re bad at data. We believe whatever confirms our beliefs, and we ignore obvious errors.

In this intimate 3-hour workshop, Alistair will present the fundamentals of Lean Analytics; the data science workflow, and how to recognize bias and error throughout the analytical lifecycle of information. Using entertaining examples, real-world case studies, and open discussion, you’ll leave better equipped to make the most of your data while avoiding some of the most common pitfalls.

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Author, entrepreneur, and teacher Alistair Croll has been looking at data bias for over a decade. He’s been a visiting executive at Harvard Business School, helping tomorrow’s business leaders think critically about data. And as the co-author of the best-selling Lean Analytics—the definitive guide to using data to build a business faster—he’s reached hundreds of thousands of startups and business leaders.