Write Better Copy

Media Trust

Get tips and learn tricks to deliver engaging copy to grab your audience’s attention and prompt action! Learn new approaches from the award winning communication agency, Golin on our top-selling copywriting training! The course will help connect with your audiences and get past writer's block.  Anyone who writes for an organisation needs to make sure their words get a reaction. You've got aims and objectives already - write to get things moving, raise funds, get support and interest your readers.
Ideal for you if you want to get a reaction from great writing.
Level: Develop specialist skills.
Past delegate's best bits: 
“Definitely made me think about how to improve my writing, especially when it comes to cutting out words-being more concise.”- Barnardo’s
“Engaging and full of essential top tips that I can take back and apply to my own work”-Carers Trust
Back at work you'll:
<UL>
<LI>Compose, structure and write compelling copy</LI>
<LI>Tailor your writing to your target audience and your medium</LI>
<LI>Write calls to action and get the response you want</LI>
</UL>
About the trainer: 
Will Sturgeon, Executive Director at Golin
Will Sturgeon is a former journalist turned PR professional and has worked forsome of the biggest brands in the world. He works with clients to help them plan and devise their content, messaging and PR strategy and also workswith senior executives training them to be effective media spokespeople. Will has provided training support to the Media Trust for the past four years, helping to set up and run courses on better writing, using social media, planning PR strategies and coping with a crisis. Will has been an executive director at Golin since 2011.
Why not make a day of it? Book yourself or a colleague onto the afternoon session, Case Studies: Communicate your Impact, and get 15% off each session. Book onto both courses using the code Double15 on each booking to receive this discount. 
VAT will be charged at 20%.
You can book online now with a card, by invoice (see 'other payment options at the bottom of the next page) or by calling us on 020 7871 5600.

Golin

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