Name: Write Compelling Case Studies
Start: 2018-03-15T10:00:00Z
End: 2018-03-15T13:00:00Z
Location: Media Trust

Write Compelling Case Studies

Media Trust

Writing engaging case studies has never been so important to showcase the impact your charity has. Putting forward the human face of what you do is one of the most effective ways to inspire confidence in your organisation and its work. 
With our practical workshop you will understand how to use your human stories in the right way, to encourage funders, audiences and volunteers to invest in your organisation and trust it to deliver on its promises. Make your case studies tell your story, using them in your communications to get you the results you need. Also learn how to set metrics to ensure that the impact of these communications can be measured. 
This course is ideal for you if you want to create empathy with your communications activity to create and achieve greater impact.
 
At the end of this training you will:
<UL>
<LI>  Create human stories to inspire action</LI>
<LI>  Communicate your case studies through PR, marketing and digital channels</LI>
<LI>  Monitor the effect of your case studies to show return on investment</LI>
</UL>
 
Who should attend?
This course would benefit charity/voluntary organisation marketers, project managers, fundraisers and senior staff members who already do marketing but maybe new to reporting to boards, or looking to impress funders. 
Past delegates best bits:
 “It has given me the confidence to take more ownership of the stories process at Scope and influence the Press Team to change the ways we do press releases.”- Scope
“I think it was a well-rounded training session that covered lots of bases and gave clean and concise examples. Very useful.”- Dame Kelly Holmes Trust
Why not make a day of it? Book yourself or a colleague onto the morning session, Digital Copywriting, and get 15% off each session. Book onto both courses using code Double15 on each booking to receive this discount. 
VAT will be charged at 20%.
You can book online now with a card, by invoice (see 'other payment options at the bottom of the next page) or by calling us on 020 7871 5600.

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Write Compelling Case Studies

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